# Premium First Aid Kits Welly Offers Design-Centric Compact Kits for Millennial & Gen X Consumers By Laura McQuarrie | Published 2019-04-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/premium-first-aid References: [prnewswire](https://www.prnewswire.com/news-releases/play-meets-prepared-premium-first-aid-brand-welly-from-method-and-olly-co-creator-launches-today-300826087.html) & [getwelly](https://www.getwelly.com/collections) Welly is a new premium first aid brand from Eric Ryan, the serial entrepreneur behind eco-friendly household brand Method and nutrition brand Olly. Like Ryan's previous ventures, Welly shares design-conscious products with a user-friendly approach. Some of the premium first aid products from the brand include [grab-and-go sets](https://www.trendhunter.com/trends/glow-rescue-kit) like Superhero Supplies and the Human Repair Kit, which offer assorted ointments, [flexible fabric bandages](https://www.trendhunter.com/trends/waterproof-clear-adhesive-bandages) and other single-use solutions. Welly also offers a variety of balms, creams, bandage kits and other essentials that can be used to assemble or replenish a kit of one's own. With bright colors, bold patterns and an approach that makes care fun, Welly specifically targets [Millennial and Gen X shoppers](https://www.trendhunter.com/trends/elder-millennial-skincare-kit) who have an eye for quality products and aesthetics and, like the brand, believe that the occasional bump or scrape is to be celebrated. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 81% | Activity: 82% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Design-centric First Aid Kits:** First aid kits are being designed with an aesthetic appeal to target millennial and Gen X consumers. - **Premium Single-use Solutions:** Premium first aid brands are offering single-use solutions and grab-and-go kits with assorted ointments and flexible fabric bandages. - **DIY First Aid Kits:** First aid brands are offering essential items that can be used to create or replenish a DIY first aid kit. ### Who This Affects Most - **Healthcare:** Healthcare companies can explore design-conscious products that cater to the millennial and Gen X demographic and offer single-use solutions. - **Consumer Goods:** Consumer good manufacturers can explore creating premium first aid products with an aesthetic appeal to target millennial and Gen X consumers. - **Retail:** Retailers can consider offering premium first aid kits and essential items for individuals to create their DIY first aid kits. ## Related on Trend Hunter - [Free-From OTC Health Products](https://www.trendhunter.com/trends/welly-remedies-products.md) - [Plant-Powered First Aid Kits](https://www.trendhunter.com/trends/plant-powered-first-aid.md) - [Plant-Based First Aid Collections](https://www.trendhunter.com/trends/plant-based-first-aid.md) - [Plant-Powered First-Aid Brands](https://www.trendhunter.com/trends/all-better-co.md) - [Artful Bandage Collections](https://www.trendhunter.com/trends/the-met-x-bandaid.md) - [All-in-One Vehicular Health Kits](https://www.trendhunter.com/trends/redi-the-roadie-firstaid-kit.md) - [Versatile Wellness Patches](https://www.trendhunter.com/trends/what-supp-co.md) - [Sleepaway Camp Kits](https://www.trendhunter.com/trends/happy-campers-kit.md) - [Fruit-Adorned Adhesive Bandages](https://www.trendhunter.com/trends/adhesive-bandage.md)