# Eco Energy Drink Containers The E-ON Premium Energy Drink is Packaged in Rexam Aluminum Cans By Jana Pijak | Published 2014-10-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/premium-energy-drink References: [rexam](http://www.rexam.com/index.asp?pageid=534&newsid=2293) & [money.cnn](http://money.cnn.com/news/newsfeeds/articles/prnewswire/CG24163.htm) The E-ON premium energy drink relies on eco-friendly branding thanks to its Rexam Sleek® can packaging. The 12 oz. cans are compact, graphically vivid and are considered to be one of the most sustainable beverage packaging options available today. This E-ON premium energy drink is filled with B vitamins, caffeine and guarana seed extract among other natural ingredients that give one a healthy energy kick. The drink is a [healthier alternative to traditional energy drinks](https://www.trendhunter.com/trends/rehab-monster-green-tea) and is even more eco-conscious when it comes to its branding. E-ON drinks are available in three flavors including Citrus Punch, Ginger Crush and Almond Rush. The Rexam canned drinks are described as "[portable and durable](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge)" and feature aluminum packaging that is said to be recycled at a more frequent rate than a container or bottle that is made from alternative materials. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 3% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Packaging:** Opportunity for companies to develop and market sustainable packaging options for beverages. - **Healthy Energy Drinks:** Potential for healthier alternatives to traditional energy drinks, utilizing natural ingredients and additional nutritional benefits. - **Recyclable Containers:** Innovation opportunity to create beverage containers that are easily recyclable and have a higher recycling rate. ### Where This Applies - **Beverage Packaging:** Companies can disrupt the industry by providing sustainable and eco-friendly packaging solutions for beverages. - **Energy Drink:** Potential for disruption within the energy drink industry by offering healthier options with natural ingredients and added nutrients. - **Recycling:** Opportunity for companies to develop recycling technologies and systems that can increase the recycling rate of beverage containers. ## Related on Trend Hunter - [Canned Enhanced Water Drinks](https://www.trendhunter.com/trends/shinewater-cans.md) - [Uncompromising Energy Drinks](https://www.trendhunter.com/trends/oasis-energy-drink.md) - [Sparkling Caffeine Energy Beverages](https://www.trendhunter.com/trends/amino.md) - [Electrolyte-Rich Energy Drinks](https://www.trendhunter.com/trends/energy-sparkling-orange-blast.md) - [Pastel-Hued Energy Drink Packaging](https://www.trendhunter.com/trends/rockstar-energy-rebranding.md) - [Four-Ingredient Energy Drinks](https://www.trendhunter.com/trends/Repeak.md) - [Free-From Energy Drinks](https://www.trendhunter.com/trends/virtue-clean-energy-drink.md) - [Eco-Conscious Canned Water](https://www.trendhunter.com/trends/wenlock-spring.md) - [Millennial-Targeted Energy Drinks](https://www.trendhunter.com/trends/energy-one-drinks.md)