# Iridescent Ink Labels Sterling Creativeworks' Wine Label Design Shows Off a Premium Embellishment By Laura McQuarrie | Published 2018-06-14 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/premium-embellishment References: [thedieline](http://www.thedieline.com/blog/2018/6/4/reflection) & [sterlingcreativeworks](http://www.sterlingcreativeworks.com/) To show off an innovative new ink from G3 Enterprises Label Division, [Sterling Creativeworks](https://www.trendhunter.com/trends/l-cabin-travel-case) created a dynamic set of [wine labels](https://www.trendhunter.com/trends/developed-through-time) with premium embellishments. G INK Reflection is a liquid metallic ink that was developed to mimic the same kind of shine as a foil, but on uncoated and coated stock. To highlight the unique properties of this ink, imagery of droplets in puddles water were created to show off the brilliance of the finished result against both black and white backgrounds. The innovative printing technology from G3 Enterprises Label Division sets itself apart as a sustainable, lower cost option for brands that want to add eye-catching, [iridescent embellishments](https://www.trendhunter.com/trends/pearlized) to their premium product packaging labels. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 92% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Liquid Metallic Ink:** Exploring the use of liquid metallic ink in product packaging for a premium and eye-catching finish. - **Dynamic Label Design:** Creating visually engaging label designs with premium embellishments to enhance brand perception. - **Sustainable Printing Technology:** Adopting innovative printing technologies that offer lower costs and sustainable options for premium packaging labels. ### Who This Affects Most - **Packaging Industry:** The packaging industry can benefit from incorporating liquid metallic ink to make their products visually appealing and stand out on the shelf. - **Wine Industry:** Wine brands can leverage dynamic label designs with premium embellishments to enhance the perceived value of their products. - **Printing Technology Industry:** The printing technology industry has an opportunity to develop and promote sustainable printing solutions that cater to the growing demand for eye-catching packaging labels. ## Related on Trend Hunter - [White Wood Wine Labels](https://www.trendhunter.com/trends/the-label-makers.md) - [Contemporary Accessible Wine Collections](https://www.trendhunter.com/trends/bink-wines.md) - [Organic Torn-Edge Labels](https://www.trendhunter.com/trends/pressure-sensitive-labels.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Customizable Glass Packaging Services](https://www.trendhunter.com/trends/o-i.md) - [Low Migration Inks](https://www.trendhunter.com/trends/low-migration-ink.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Resistant Wet-Strength Papers](https://www.trendhunter.com/trends/wetglue-collection.md) - [Thermochromic Ink Packaging](https://www.trendhunter.com/trends/thermochromic-ink.md)