# Cocktail-Inspired Energy Drinks BLU Premium Drinks in Tequila and Mojito are Alcohol-Free By Laura McQuarrie | Published 2017-02-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/premium-drinks References: [bluaustralia](http://www.bluaustralia.com/) As an alternative to producing genuine alcoholic drinks, Australia's BLU Premium Drinks specializes in energy drinks, including what it calls "the world's first [cocktail-inspired energy drink](https://www.trendhunter.com/trends/pia-colada-flavor)." BLU's Tequila and Mojito energy drink flavors remind of the classic alcohol varieties, but boast [100% alcohol-free](https://www.trendhunter.com/trends/sophisticated-alcoholfree-cocktails) formulas. As well as being free from alcohol, the energy drinks also exclude Glucuronolactone and Inositol. B Vitamins are abundant in the energy drinks from BLU, including everything from B2 and B6 to B12 in a base of Glacial Water. These energy drinks set themselves apart by being created specifically for nightlife and for the purpose of making [lively cocktail mixers](https://www.trendhunter.com/trends/alcohol-free-functional-cocktail). As BLU describes, "The flavours delight the taste buds, without the aftertaste or caffeine let down." ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 18% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Cocktail-inspired Energy Drinks:** Creating energy drinks inspired by classic cocktails provides a unique market appeal for those seeking a non-alcoholic alternative to their favorite drinks. - **Alcohol-free Mixology:** The creation of cocktail-inspired energy drinks can lead to an innovative market for non-alcoholic mixologists and bartenders to showcase new and creative recipes that are equally satisfying without alcohol content. - **Energy Drink Alternatives:** The emergence of cocktail-inspired energy drinks provides an innovative alternative for those who want to enjoy the flavors of classic cocktails without the buzz or negative health ramifications associated with alcoholic beverages. ### Who This Affects Most - **Energy Drinks:** One disruptive innovation within the energy drink market can be the creation of unique, cocktail-inspired flavors that attract new consumers to the market. - **Cocktail Mixers:** The emergence of cocktail-inspired energy drinks creates a new market for non-alcoholic mixers to create innovative and unique recipes that cater to those looking for a different kind of cocktail experience. - **Non-alcoholic Beverages:** The growth of cocktail-inspired energy drinks in the non-alcoholic beverage market presents an opportunity for companies to expand their offering to include more unique and satisfying non-alcoholic alternatives to classic cocktails. ## Related on Trend Hunter - [Energizing Mocktail Recipes](https://www.trendhunter.com/trends/confetti-cake-break-mocktail.md) - [Cocktail-Inspired Energy Drinks](https://www.trendhunter.com/trends/better-buzz-coffee-roasters.md) - [Tropical Premixed Mocktails](https://www.trendhunter.com/trends/premixed-mocktails.md) - [Martini-Inspired Mocktails](https://www.trendhunter.com/trends/martini-style-cocktails.md) - [All-Natural Alcohol-Free Mixers](https://www.trendhunter.com/trends/good-cocktail-co.md) - [Energy-Boosting Canned Cocktails](https://www.trendhunter.com/trends/caffeinated-alcoholic-beverage.md) - [Alcohol-Free Functional Cocktails](https://www.trendhunter.com/trends/alcohol-free-functional-cocktail.md) - [Ready-to-Drink Alcohol-Free Cocktails](https://www.trendhunter.com/trends/de-kuyper.md) - [Ready-to-Serve Canned Mocktails](https://www.trendhunter.com/trends/mocktails-uniquely-crafted.md)