# Brewed Functional Beverages The Naked Collective Makes Clean Premium Drinks in Eco-Friendly Cans By Laura McQuarrie | Published 2020-06-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/premium-drink References: [foodanddrinktechnology](https://www.foodanddrinktechnology.com/news/33486/the-naked-collective-strips-drinks-to-the-clean-essentials/) & [thenakedcollective](https://www.thenakedcollective.com/) The Naked Collective is introducing a new range of clean, functional premium drinks in sleek, colorful and recyclable aluminum cans. The clean and simple Mude beverages are available in varieties like Sleep, Work and Play to support different states, each of which is described as a "natural isotonic brewed drink made with only plant-based ingredients." The functional beverages are low in sugar and calories, yet also packed with complex B vitamins, polyphenols and minerals. To support focus during times when productivity and concentration are needed, Mude Work is a brewed beverage that contains pea protein and ashwagandha. When stress relief and clarity of mind are priorities, Mude Chill is a choice that also contains ashwagandha alongside soothing chamomile to support mind-body relaxation. Image Credit: The Naked Collective ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 52% | Activity: 65% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Functional Beverages in Eco-friendly Packaging:** The trend of clean and functional premium drinks packaged in colorful and recyclable aluminum cans. - **Low-sugar, High-nutrition Beverages:** The trend of beverages with minimal sugar and calorie content, yet rich in complex B vitamins, polyphenols, and minerals. - **Brewed Drinks with Plant-based Ingredients:** The trend of brewed drinks made with natural isotonic plant-based ingredients for different states like sleep, work, and play. ### Who This Affects Most - **Beverage Industry:** The beverage industry can explore the production of clean, functional premium drinks in eco-friendly packaging to meet the growing consumer demand. - **Health and Wellness Industry:** The health and wellness industry can capitalize on the trend of low-sugar, high-nutrition beverages to cater to health-conscious consumers. - **Plant-based Food and Beverage Industry:** The plant-based food and beverage industry can tap into the trend of brewed drinks with plant-based ingredients, offering options for different states like sleep, work, and play. ## Related on Trend Hunter - [Functional Adaptogenic Elixirs](https://www.trendhunter.com/trends/botany-elixirs.md) - [French-Inspired Functional Drinks](https://www.trendhunter.com/trends/journee.md) - [Targeted Functional CBD Drinks](https://www.trendhunter.com/trends/medahuman.md) - [Cognitive Function-Supporting Ice Teas](https://www.trendhunter.com/trends/nudl.md) - [Functional Alcohol-Free Refreshments](https://www.trendhunter.com/trends/bonbuz-functional-fizz.md) - [Performance Power-Up Beverages](https://www.trendhunter.com/trends/playr1.md) - [Supercharged Canned Cold Brews](https://www.trendhunter.com/trends/unconform.md) - [Functional Focus-Improving Drinks](https://www.trendhunter.com/trends/nootropic-clean-energy-drink.md) - [Adaptogenic Soft Drinks](https://www.trendhunter.com/trends/muush.md)