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# Uber Premium Cuban Rum
Havana Clubs Maximo, Just $2000 Per Bottle

By Going Like Sixty | Published 2008-07-20 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/premium-cuban-rum-havana-clubs-maximo-2000-per-bottle
References: [luxury-insider](http://www.luxury-insider.com/Current_Affairs/post/2008/07/Premium-Cuban-Rum-e28093-Havana-Club-Maximo-Extra-Anejo.aspx)

The master rum makers in Cuba claim to have worked magic to create this very [limited edition rum](https://www.trendhunter.com/trends/don-pedro). They have taken the [best and oldest rum](https://www.trendhunter.com/trends/worlds-best-rum) in their cellars to hand blend this liquor treat.

Only 1,000 bottles will be available worldwide, at a price of $2,000. Each is in an [elegant hand-blown crystal decanter](https://www.trendhunter.com/trends/zacapa-rum) - The Giraldilla - which represents the city of Havana. The symbol is also etched on the crystal stopper.

The makers recommend this be sipped neat after dinner. Psssyeah! At a couple thousand bucks for a bottle, you bet I'm sipping it.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 27% | Activity: 16% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Key Themes Behind This Trend

- **Limited Edition Spirits:** The rise of limited edition spirits creates opportunities for exclusive and high-end experiences in the beverage industry.
- **Premium Pricing:** The demand for luxury products like $2000 Cuban rum opens up opportunities for premium pricing strategies in the alcohol industry.
- **Luxury Packaging:** The use of hand-blown crystal decanters for high-end spirits presents innovative opportunities for luxury packaging in the beverage industry.

### Where This Applies

- **Beverage:** The beverage industry can capitalize on the trend of limited edition spirits and premium pricing by offering exclusive and high-end products.
- **Alcohol:** The alcohol industry can explore disruptive innovation opportunities by introducing premium pricing strategies and luxury packaging for high-end spirits like Cuban rum.
- **Luxury Goods:** The luxury goods industry can leverage the demand for exclusive and high-end products by collaborating with beverage companies to create limited edition spirits with luxury packaging.

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