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# Innovative Premium Cooking Oils
Calyxt is Enhancing the Power of Plants Through Biotechnology

By Kalin Ned | Published 2020-06-09 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/premium-cooking-oil
References: [calyno](https://calyno.com) & [calyxt](https://calyxt.com/innovation-pipeline/)

Calyxt is "harnessing the power and possibility of plants to develop healthier, more sustainable ingredients" and its [premium cooking oil](https://www.trendhunter.com/trends/healthy-cooking-oil1) is the epitome of this mission. Dubbed 'Calyno,' the [high oleic soybean oil](https://www.trendhunter.com/trends/oleic-soybeans) is considered to be "the first gene-edited product with a healthy nutritional profile and improved crop traits." Calyno is Midwest-grown and fully traceable from farm to table, which strengthens the trust between brand and consumer.

The food tech company is dedicated to expanding its innovation portfolio by bringing together "insights, [plant breeding technology](https://www.trendhunter.com/trends/global-food-challenges), and advanced analytical tools" to the foreground of food production. Currently, Calyxt is working on some next-gen solutions for the market that include the use of alfalfa, wheat, potato, and more.

Image Credit: Calyxt

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 16% | Activity: 17% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Plant-based Biotechnology:** Using biotechnology to improve plant-based products for healthier and more sustainable diets
- **Traceable Farm-to-table Products:** Demand for transparency in food production leading to traceable supply chains and strengthening consumer trust
- **Next-gen Crop Solutions:** Continued efforts to find innovative ways to grow and improve crops to meet the needs of a changing world

### Industries Being Reshaped

- **Food and Agriculture:** Innovative farming techniques and biotechnology will disrupt traditional farming methods and transform the food industry
- **Health and Wellness:** Plant-based biotechnology will provide healthier and more sustainable diets, changing the health and wellness industry
- **Consumer Goods:** Demand for traceable, sustainably produced products will change the way consumer goods are produced and marketed

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