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# Premium Cold Brew Coffees
Taco John's Now Offers Premium Cold Brew Coffee

By Katherine Pendrill | Published 2021-08-04 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/premium-cold-brew-coffee
References: [fastfoodpost](https://www.fastfoodpost.com/taco-johns-introduces-new-premium-cold-brew-coffee/)

Now you can get your taco fix and your caffeine fix in the same location with the debut of [Taco John's](https://www.trendhunter.com/trends/bolder-breakfast-menu) new Premium Cold Brew Coffee range.

Available from participating locations for just $2 a pop, Taco John's Premium Cold Brew Coffee is a tasty take on iced coffee. The new drink is described as "a smooth, bold and refreshing coffee beverage" made from 100% Arabica beans. The coffee also comes in two tasty flavor options: Vanilla and Mocha.

To celebrate the launch of its new Premium Cold Brew Coffee, Taco John's will be offering those who use its mobile app a free Cold Brew Coffee with any breakfast purchase from August 7 through August 12, 2021, and from August 29 through September 8, 2021.

Image Credit: Taco John's

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 24% | Activity: 14% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Premium Cold Brew:** Businesses can innovate by offering premium cold brew coffee with unique flavors to attract customers looking for new coffee experiences.
- **Mobile App Promotions:** Businesses can disrupt the market by offering exclusive promotions through their mobile apps to increase customer loyalty and sales.
- **Convenience-based Offerings:** Businesses can innovate by offering both food and beverage options in one place to provide a more convenient experience for busy consumers.

### Where This Applies

- **Food and Beverage:** Businesses in the food and beverage industry can expand their offerings by adding premium cold brew coffee with unique flavors to their menus.
- **Mobile App Development:** Businesses in the technology industry can provide mobile app development services to other businesses looking to offer exclusive promotions through their apps.
- **Fast Food:** Fast food restaurants can innovate by offering both food and beverage options in one place, making it more convenient for on-the-go customers.

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