# Collaborative Premium Cocktail Lines Slurp & Laneway Distillers Foster Elevated Drink Experiences By Kalin Ned | Published 2022-10-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/premium-cocktails References: [lanewaygin](https://www.lanewaygin.com/index.html) & [slurpmix](http://www.slurpmix.com/)  Toronto's Slurp and [Laneway Distillers](https://www.trendhunter.com/trends/premium-gin-liqueur) have partnered to bring premium cocktail recipes to the public. The highly sophisticated combination of luxurious distilled spirits and all-natural juice-based mixes makes for a unique, elevated, and fuss-free experience. Slurp and Laneway Distillers crafted their premium cocktail concoctions to evoke "everything great about Canada." The [Ever](https://www.trendhunter.com/trends/stripes-beauty-hotter-than-ever) & Pomegranate beverage, for one, combines Laneway Ever Gin and the Slurp Pomegranate Mojito Mixto to evoke the tastes of the Canadian wilderness. The No.12 Vodka & Spice, on the other hand, features Laneway No.12 Vodka and Slurp's Spiced Apple & Pear Mix. This warmly spiced premium cocktail is reminiscent of a fireplace in the dead of winter. The Slurp x Laneway Distillers collaboration showcases how expertly crafted spirits can embrace the versatility of [all-natural juices](https://www.trendhunter.com/trends/elevated-mixers) and bring about a premium cocktail hour that is luxurious, unforgettable, and low-stakes. Image Credit: Slurp x Laneway Distillers ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 70% | Activity: 80% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Premium Cocktail Recipes:** Creating unique, all-natural juice-based mixes to elevate the cocktail experience offers opportunities to disrupt the traditional cocktail industry. - **Collaborations in Mixology:** Partnering with spirits brands to create signature cocktails can give juice brands a new market to tap into and expand their reach. - **Natural Ingredients in Spirits:** Infusing distilled spirits with natural ingredients and collaborations with juice brands can disrupt the flavored spirits market and offer a more sophisticated drinking experience. ### Where This Applies - **Spirits:** Collaborating with juice brands to offer premium cocktail recipes can attract a new, younger market and increase sales for spirit companies. - **Juices:** Partnering with spirits companies to create signature cocktail mixes can expand a juice brand's reach and offer new, premium product lines. - **Hospitality:** Embracing the trend of premium cocktail recipes can offer disrupt traditional drink menus and elevate the overall customer experience in bars and restaurants. ## Related on Trend Hunter - [Ready-To-Serve Cocktail Lines](https://www.trendhunter.com/trends/readytoserve-cocktail.md) - [Canned Premium Cocktail Refreshments](https://www.trendhunter.com/trends/easy-liquor-cocktails.md) - [Bar-Strength Gourmet Cocktails](https://www.trendhunter.com/trends/gather-gourmet-cocktails.md) - [Ultra-Flavorful Ready-To-Drink Cocktail Ranges](https://www.trendhunter.com/trends/slow-low1.md) - [Premium Gin Liqueurs](https://www.trendhunter.com/trends/premium-gin-liqueur.md) - [Crafty Canned Cocktails](https://www.trendhunter.com/trends/crafty-canned-cocktail.md) - [Premium Spirit Canned Cocktails](https://www.trendhunter.com/trends/premium-spirit-canned-cocktails.md) - [Branded Cocktail Connoisseur Recipes](https://www.trendhunter.com/trends/summer-cocktail-1.md) - [Pre-Mixed Premium Cocktails](https://www.trendhunter.com/trends/mojt.md)