# High-Quality Crispy Candy Bars Fannie May Premium Chocolate Bars Come in Four Flavors By Michael Hemsworth | Published 2022-10-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/premium-chocolate-bars References: [candyindustry](https://www.candyindustry.com/articles/90739-fannie-may-debuts-premium-chocolate-bars) & [FannieMay](http://FannieMay.com)  The [Fannie May](https://www.trendhunter.com/trends/fannie-may) [Premium](https://www.trendhunter.com/trends/can-designs) Chocolate Bars are a new range of candy products for consumers to choose when seeking out a thin, crispy and high-quality treat to enjoy. The bars come in four flavors including Milk Chocolate Butterscotch with Sea Salt, Milk Chocolate Pecan Brittle, Dark Chocolate Sea Salt Almond and Dark Chocolate Mint & Cookie. Each 3.5-ounce chocolate bar is handcrafted with no artificial colors, flavors or preservatives in the mix to make them perfect for those seeking an artisan-quality treat when they launch in March 2023. The bars will arrive alongside the [Rock Road Chocolatier's](https://www.trendhunter.com/trends/hard-rock-x-the-cocacola-company) Mix. VP and General Manager Rick Fossali commented on the Fannie May Premium Chocolate Bars saying, "Fannie May is continuously working to balance our rich tradition of crafting classic, Americana-inspired confections and thinking of new ways fans can enjoy our offerings. With these two new innovations, we have done just that." ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 26% | Activity: 45% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Handcrafted Artisanal Chocolate Bars:** Entrepreneurs can capitalize on the trend of consumers seeking handcrafted and high-quality chocolate bars by launching small-batch artisanal chocolate bars. - **Clean Label Treats:** As consumers become increasingly health-conscious, businesses can offer clean label treats made with natural ingredients and no artificial colors, flavors or preservatives. - **Premium Flavor Combinations:** Businesses can experiment with premium, unique flavor combinations like sea salt and almond or mint and cookie to create a distinctive product that consumers will seek out. ### Where This Applies - **Confectionery Industry:** The confectionery industry can innovate and introduce similar premium chocolate bars with unique flavor combinations and clean labels to capitalize on the growing trend of consumers seeking high-quality treats. - **Premium Snack Industry:** The premium snack industry can expand its offerings to include handcrafted and clean label chocolate bars with unique and luxurious flavor combinations to offer consumers a indulgent yet healthy snack alternative. - **Artisanal Chocolate Industry:** The artisanal chocolate industry can differentiate itself by experimenting with premium and unique flavor combinations while still maintaining a focus on handcrafting small-batches and using natural ingredients. ## Related on Trend Hunter - [Textural Premium Candy Bars](https://www.trendhunter.com/trends/cadbury-bars.md) - [High-Cocoa Dark Chocolate Bars](https://www.trendhunter.com/trends/fatso-dark-chocolate-bars.md) - [Hazelnut-Filled Chocolate Bars](https://www.trendhunter.com/trends/ferrero-rocher-premium-chocolate-bars.md) - [Praline-Inspired Chocolate Bars](https://www.trendhunter.com/trends/milk-chocolate-pecan-caramel-crunch.md) - [Savory Crispy Candy Bars](https://www.trendhunter.com/trends/butterfinger-salted-caramel.md) - [Comforting Fairtrade Candy Bars](https://www.trendhunter.com/trends/tonys-chocolonely-chocolate-bars.md) - [Cacao-Rich Chocolate Bars](https://www.trendhunter.com/trends/scharffen-berger.md) - [Collaboration Candy Bars](https://www.trendhunter.com/trends/chocolat-stella-quality-diversity.md) - [Frozen Candy Bar Confections](https://www.trendhunter.com/trends/candy-bar-ice-cream.md)