# Heritage-Inspired Premium Cereal Lines Kellogg's New Health-Focused Product Has a Modern Look By Kalin Ned | Published 2018-08-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/premium-cereal References: [designtaxi](http://designtaxi.com/news/400859/Kellogg-s-Overhauls-Its-Signature-Color-Scheme-To-Welcome-Premium-Cereal-Line/) & [loopbrands](http://loopbrands.com/our-work/w-k-kellogg/?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI) Kellogg launches a premium cereal offering in the European market under its imprint W.K.Kellogg. The new breakfast food is vegan and organic, featuring a recipe that complies with the advent and popularity of health-focused products. Naturally, a new premium cereal of this caliber warrants a new identity. Thus, the global company taps into Australian creative agency Loop Brands and typographer Keith Morris. The result is a beautifully delicate and modernity-inspired box that artistically accentuates the value of the premium cereal. While the cursive adds an ethereal sense of fluidity and lightness, the color scheme is definitely well-curated to induce a relaxing sense. By omitting the dominant red that is essential to Kellogg's brand, the creative studio was able to draw a stylistically symbolic divide between the new premium cereal and the traditional ones. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 74% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Premium Cereal Offerings:** As more consumers become health-focused, launching premium cereal offering with distinctive and eye-catching packaging could disrupt the cereal industry. - **Vegan and Organic Products:** The popularity of vegan and organic products could drive businesses to create and market more health-focused products that align with consumer values. - **Creative Packaging Design:** Innovative packaging design that contrasts with traditional branding can help premium products stand out, entice consumers, and elevate brand value. ### Sectors Adopting This - **Cereal Industry:** The cereal industry can take advantage of changing consumer trends by introducing more premium cereal offerings that cater to health-conscious consumers. - **Organic and Vegan Food Industry:** The organic and vegan food industry could further expand their market reach by developing and marketing health-focused products that align with consumer values. - **Creative Design Industry:** The creative design industry has the potential to disrupt traditional branding by creating innovative packaging design that appeals to consumers' senses and elevate brand value. ## Related on Trend Hunter - [Nutritious Organic Cereal Products](https://www.trendhunter.com/trends/kall-golden-cornflakes.md) - [Nutrition-Focused Cereal Branding](https://www.trendhunter.com/trends/cheerios-range.md) - [Healthy Breakfast Rebrands](https://www.trendhunter.com/trends/flourish-1.md) - [Plant-Based Cereal Debuts](https://www.trendhunter.com/trends/wk-kellogg-co.md) - [Lifestyle-Conscious Cereal Products](https://www.trendhunter.com/trends/kelloggs-special-k-cereals.md) - [Health-Conscious Cereal Debuts](https://www.trendhunter.com/trends/purely-elizabeth-cereal.md) - [Vibrant Better-For-You Snack Packaging](https://www.trendhunter.com/trends/betterforyou-snack-packaging.md) - [Dessert-Like Breakfast Snack Products](https://www.trendhunter.com/trends/kelloggs-products.md) - [Premium Updated Muesli Ranges](https://www.trendhunter.com/trends/alpen-muesli.md)