# Premium Canned Wines HUN Appeals to Wine-Loving Millennials By Delivering Taste & Convenience By Laura McQuarrie | Published 2020-06-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/premium-canned-wine References: [foodanddrinktechnology](https://www.foodanddrinktechnology.com/news/33407/new-uk-brand-launches-range-of-vegan-and-fair-trade-canned-wines/) & [hunwines](https://hunwines.com/) HUN is a newly launched premium canned wine brand from [Millennial](https://www.trendhunter.com/trends/vibes-sour-blue-raspberry-boost-sour-stars) wine enthusiast Mark Woollard, who saw the need to create a canned wine range that delivered convenience, eco-friendly packaging and high-quality taste. HUN appeals to wine-loving [Millennials](https://www.trendhunter.com/trends/vermouth-spritz) with three premium products: a pale Rosé, a Sauvignon Blanc and a [low-calorie sparkling Rosé](https://www.trendhunter.com/trends/svelte-wine) that comes in at just 69 calories per can. Although the premium canned wine brand is launching during a difficult time, it's reaching consumes with a simple tagline that says "Great Wine in a Can," messaging that asks "U Ok Hun?" and tongue-in-cheek advertising campaigns to reach Millennials in self-isolation. As Woollard puts it, "our brand aims to build a community based around supporting and entertaining, so what better time to put these values into practice?" Image Credit: HUN ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 52% | Activity: 63% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Premium Canned Wine:** Disruptive innovation opportunity: Create innovative packaging and delivery methods for premium canned wine to appeal to Millennials. - **Convenience-driven Wine Packaging:** Disruptive innovation opportunity: Develop eco-friendly and convenient packaging solutions for wine to cater to the needs of busy consumers. - **Low-calorie Wine Options:** Disruptive innovation opportunity: Capitalize on the demand for healthier choices by creating low-calorie wine options that resonate with health-conscious consumers. ### Who This Affects Most - **Wine Packaging:** Disruptive innovation opportunity: Create innovative and sustainable packaging solutions specifically designed for the wine industry. - **Delivery Services:** Disruptive innovation opportunity: Develop specialized delivery services tailored for the transportation and preservation of premium canned wines. - **Health and Wellness:** Disruptive innovation opportunity: Explore the intersection of wine and health by developing low-calorie and healthier wine options to cater to health-conscious consumers. ## Related on Trend Hunter - [Canned Millennial-Targeted Wines](https://www.trendhunter.com/trends/hardys-canned-wines.md) - [Approachable Canned Wine Ranges](https://www.trendhunter.com/trends/19-crimes-canned-wines.md) - [Canned Low-Sugar Rosé Wines](https://www.trendhunter.com/trends/think-wine-sparkling-ros.md) - [Effervescent Canned Wine Ranges](https://www.trendhunter.com/trends/spritz-range.md) - [Accessible Canned Artisan Wines](https://www.trendhunter.com/trends/canned-wine-co.md) - [Low-Alcohol Canned Wines](https://www.trendhunter.com/trends/tuttavia.md) - [Gen Z-Specific RTD Wines](https://www.trendhunter.com/trends/vinarchy.md) - [Ready-to-Sip Sparkling Canned Wines](https://www.trendhunter.com/trends/jam-shed-bubbly-ros.md) - [Fruity RTD Wine Spritz Cans](https://www.trendhunter.com/trends/wine-spritz.md)