# Authentic Liquor-Mixed Cocktails The RancH2O Premium Canned Cocktails are Refreshingly Smooth By Michael Hemsworth | Published 2021-07-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/premium-canned-cocktails References: [bevnet](https://www.bevnet.com/spirits/2021/ranch2o-launches-great-tasting-premium-canned-cocktails-in-tennessee) & [ranch2ospirits](https://ranch2ospirits.com/) The RancH2O premium canned cocktails are a high-quality range of alcoholic refreshments for consumers seeking out a way to enjoy their favorite liquor varieties in a new way. The drinks come in four flavor options to choose from including [Ranch Water](https://www.trendhunter.com/trends/ranch-water-cocktail-kit), [Classic Marg](https://www.trendhunter.com/trends/casamigos-margaritas), Gin Fizz and Vodka Soda, which are all crafted with either premium tequila, vodka or gin, depending on the variety. Each of the drinks contain 150-calories each and maintain an ABV that ranges from 6.5% to 7%. The RancH2O premium canned cocktails are positioned by the brand to be great for any season and any occasion, and highlights a relaxed brand ethos that the Texas-based company hopes will make the refreshments as approachable as possible. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 2% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Premium Canned Cocktails:** Opportunity for brands to capitalize on the convenience and quality of pre-mixed cocktails in cans. - **Health-conscious Drinking:** Increasing demand for low-calorie alcoholic drinks presents an opening for brands to create premium, healthier options. - **Growth of Craft Cocktails:** Artisanal canned cocktails that highlight unique, high-quality ingredients offer a new twist on the traditional cocktail experience. ### Where This Applies - **Alcohol Production:** Producers can create premium, pre-mixed canned cocktails to meet the growing demand for convenient, high-quality drinks. - **Health and Wellness:** Companies can develop low-calorie alcohol brands or promote the health benefits of their existing products to appeal to health-conscious consumers. - **Packaging and Design:** Opportunity for designers to create visually appealing packaging for high-quality canned cocktails that reflects the brand's relaxed and approachable ethos. ## Related on Trend Hunter - [Summer-Ready Ranch Waters](https://www.trendhunter.com/trends/ranch-water-1.md) - [Bar-Quality Canned Cocktails](https://www.trendhunter.com/trends/barquality-canned-cocktails.md) - [Canned Ranch Water Cocktails](https://www.trendhunter.com/trends/ranch-water-hard.md) - [Bar-Quality Canned Cocktails](https://www.trendhunter.com/trends/rtd-cocktails.md) - [Mixologist-Made Cocktail Ranges](https://www.trendhunter.com/trends/canned-tequila-cocktails.md) - [Premium Canned Tequila Beverages](https://www.trendhunter.com/trends/tequila-cazadores-1.md) - [Crafty Canned Cocktails](https://www.trendhunter.com/trends/crafty-canned-cocktail.md) - [Ready-to-Sip Sparkling Cocktails](https://www.trendhunter.com/trends/on-the-rocks-cans.md) - [Artisanal High-ABV Cocktails](https://www.trendhunter.com/trends/canned-craft-cocktails.md)