# Targeted Body Care Cosmetics These New Olay Premium Body Care Products Include Three Collections By Michael Hemsworth | Published 2021-04-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/premium-body-care References: [drugstorenews](https://drugstorenews.com/olay-body-targets-various-skin-care-needs-premium-body-care-launches) & [olay](https://www.olay.com) These new Olay Premium Body Care products are being launched by the brand to offer consumers targeted benefits for them to incorporate into their daily self-care regimes. The products include the Olay Cleansing and Renewing Body Care Duo, the Olay Premium Exfoliating Body Wash Collection and the Olay Dermatologist Designed Collection. Each of the products make use of premium ingredients to offer just the right kind of benefits that consumers are looking for ranging from skin firming to exfoliation and beyond. Senior Brand Director for Olay Body Selina Phillips spoke on the new Olay Premium Body Care products saying, "Olay is redefining body care with our latest innovations — our Retinol Duo, our Premium Exfoliating Body Wash Collection and our Dermatologist Designed Collection. We continue to elevate the body care category by offering curated solutions to transform skin, no matter the skin type, so women can feel fearless in their skin.” ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 24% | Activity: 21% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Targeted Body Care:** Body care products are being launched with targeted benefits for consumers to incorporate into their daily self-care regimes. - **Premium Ingredients:** Products are made with premium ingredients to offer just the right kind of benefits that consumers are looking for. - **Skin Transformation:** Products offer curated solutions to transform skin, no matter the skin type, so women can feel fearless in their skin. ### Who This Affects Most - **Cosmetics:** Cosmetic companies can explore targeted body care products and premium ingredients to elevate the body care category. - **Self-care:** Self-care companies can offer curated body care solutions to transform skin, catering to different skin types and concerns. - **Retail:** Retailers can expand their offerings to meet the growing demand for targeted body care products and highlight the use of premium ingredients. ## Related on Trend Hunter - [Skincare-Inspired Body Washes](https://www.trendhunter.com/trends/indulgent-moisture-body-wash.md) - [Serum-Infused Body Washes](https://www.trendhunter.com/trends/super-serum-body-wash.md) - [Replenishing Clean Bodycare](https://www.trendhunter.com/trends/innersense-body-care.md) - [Texture-Focused Body Care Lines](https://www.trendhunter.com/trends/byoma-1.md) - [Body Skincare Lines](https://www.trendhunter.com/trends/dove-crme-serum-collection.md) - [Procedure-Inspired Skincare Collections](https://www.trendhunter.com/trends/olay-regenerist-treatments.md) - [Skincare-Inspired Body Washes](https://www.trendhunter.com/trends/caress-body-wash-collection.md) - [Science-Backed Self-Care Collections](https://www.trendhunter.com/trends/olly-mood-skin.md) - [Performance Bodycare Bundles](https://www.trendhunter.com/trends/alphah-skincare.md)