# Premium Baking Mixes White Lily is Meeting the Demand for More Home Baking Options By Laura McQuarrie | Published 2022-03-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/premium-baking-mixes References: [prnewswire](https://www.prnewswire.com/news-releases/white-lily-launches-new-premium-baking-mixes-to-meet-demand-for-more-home-baking-options-301507891.html) & [whitelily](http://www.whitelily.com)  Delicious treats like chocolate fudge brownies, [cinnamon crumb cake](https://www.trendhunter.com/trends/cinnamon-swirl-coffee-cake-mix) and lemon pound cake are now easier than ever to make at home thanks to a series of new premium baking mixes from [White Lily](https://www.trendhunter.com/trends/white-pine). Created to support a surge in home baking, these pantry staples help home bakers save time without compromising on quality. The brand's social media community played an integral part in the development of these new products, as they were directly asked what they wanted. These baked goods are designed to rival scratch-made items and they recognize that pound cake is the most sought-after baking mix, followed by brownies and crumb cake. Dan Anglemyer, COO of [Hometown Food Company](https://www.trendhunter.com/trends/pillsbury-baking-products), says, "The challenges of the last two years have caused consumers to spend more time at home and save where they can, introducing more people to home baking than ever before." ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 29% | Activity: 7% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Premium Baking Mixes:** The demand for home baking options has increased, creating a major opportunity for brands to create premium baking mixes that rival scratch-made items. - **Community-driven Product Development:** Brands can harness the power of their social media communities to develop new products that cater to their customers' needs and preferences. - **Convenience Without Compromise:** Creating convenient and time-saving pantry staples without compromising on quality is a major disruptive innovation opportunity in the baking industry. ### Where This Applies - **Food Manufacturing:** Food manufacturers can capitalize on the trend of increased home baking by producing premium baking mixes that meet consumers' demand for convenience and quality. - **Social Media Marketing:** Social media marketers can use customer feedback to drive product development and create offerings that cater to their followers' preferences. - **E-commerce:** E-commerce platforms that offer premium baking mixes and other pantry staples can tap into the growing demand for home baking convenience and capitalize on the shift towards online shopping. ## Related on Trend Hunter - [Bakery-Inspired At-Home Baking Mixes](https://www.trendhunter.com/trends/pillsbury-baking-products.md) - [Classic Baking Mix Collections](https://www.trendhunter.com/trends/bobs-red-mill-1.md) - [Indulgent At-Home Baking Mixes](https://www.trendhunter.com/trends/mr-kipling-signature-collection-mixes.md) - [Homemade-Inspired Baking Mixes](https://www.trendhunter.com/trends/brown-sugar-blondie-mix.md) - [Artisan Brand Baking Mixes](https://www.trendhunter.com/trends/bobs-signature-blends-baking-mixes.md) - [Rich Dessert-Bar Baking Mixes](https://www.trendhunter.com/trends/blondie-baking-mix.md) - [Convenient Premium Cookie Mixes](https://www.trendhunter.com/trends/premium-cookie-mixes.md) - [Natural Baking Mixes](https://www.trendhunter.com/trends/krusteaz-baking-mix.md) - [Gourmet Cake Mixes](https://www.trendhunter.com/trends/gourmet-baking-mixes.md)