# High-End Baking Chocolates Godiva's New Premium Baking Chocolates Come in Three Varieties By Katherine Pendrill | Published 2019-11-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/premium-baking-chocolates References: [brandeating](https://www.brandeating.com/2019/11/godiva-unveils-new-premium-baking-chocolates.html) & [prnewswire](https://www.prnewswire.com/news-releases/godiva-introduces-new-premium-baking-chocolates-to-elevate-homemade-desserts-300938089.html) With plenty of [holiday baking](https://www.trendhunter.com/trends/gnaw-chocolate-bar-flavors) to be done in the months ahead, [Godiva](https://www.trendhunter.com/trends/godiva-masterpiece-collection) has unveiled its new lineup of Premium Baking Chocolates. Found in the baking aisle, the new chocolates give consumers an easy way to add a gourmet touch to their favorite recipes. Godiva's new Premium Baking Chocolates comes in three different varieties to accommodate various baking needs. There's the Baking Bars, which come in milk, bittersweet, semi-sweet, and unsweetened chocolate. There's also Melting Chocolates in milk and dark chocolate varieties, as well as [Baking Chips](https://www.trendhunter.com/trends/guittard-sant-72-cacao) in milk, bittersweet, and semi-sweet chocolate. To inspire consumers to experiment with the new baking chocolates, Godiva has also included original recipes on each package for decadent desserts such as double-chocolate cheesecake and whipped milk chocolate frosting. Image Credit: *Godiva.* ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 9% | Activity: 11% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Premium Baking Chocolates:** The trend of premium baking chocolates is on the rise, creating opportunities for high-end chocolate manufacturers to showcase new and unique flavors. - **Convenient Baking Solutions:** Consumers are seeking out convenient baking solutions, presenting an opportunity for companies to offer pre-packaged baking mixes and ingredients. - **Recipe Inspiration:** Recipe inspiration is a trend that is gaining popularity, creating opportunities for companies to offer unique and trendy recipe ideas on product packaging and through social media platforms. ### Who This Affects Most - **Gourmet Chocolate Manufacturing:** As demand for premium baking chocolates grows, there is a ripe opportunity for gourmet chocolate manufacturers to expand their production and distribution capabilities. - **Baking Goods Manufacturing:** With the trend towards convenient baking solutions, baking goods manufacturers have an opportunity to create innovative pre-packaged baking mixes and ingredients that cater to all baking needs. - **Marketing and Advertising:** Recipe inspiration is becoming increasingly important to consumers, creating opportunities within the marketing and advertising industry to develop creative and engaging content that showcases unique recipe ideas and inspires consumer purchase. ## Related on Trend Hunter - [Luxury Everyday Chocolate Treats](https://www.trendhunter.com/trends/godiva-masterpiece-collection.md) - [Super-Premium Chocolate Ice Creams](https://www.trendhunter.com/trends/premium-chocolate-ice-cream.md) - [Dubai-Style Heritage Brand Chocolates](https://www.trendhunter.com/trends/godiva-dubai-chocolate.md) - [Exclusive Belgian Chocolates](https://www.trendhunter.com/trends/godiva-heritage-collection.md) - [Plant-Based Baking Chips](https://www.trendhunter.com/trends/holiday-chocolate-chips.md) - [Artisan Bakery-Ready Chocolates](https://www.trendhunter.com/trends/organic-chocolate-pieces.md) - [Heritage-Driven Chocolate Branding](https://www.trendhunter.com/trends/godiva-brand-identity.md) - [Branded Chocolate Baking Mixes](https://www.trendhunter.com/trends/ghirardelli-brownie-cookie-bar-mix.md) - [Heirloom Cocoa Bean Chocolates](https://www.trendhunter.com/trends/beyond-good-microbatch-collection.md)