# Totem Toy-Integrated Apparel The 'Brand New Intention' Collection Shows Art by Reactor-88 By Matt Turney | Published 2013-05-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/premium-artist-collaboration-clothing References: [brandnewintention.bigcartel](http://brandnewintention.bigcartel.com/product/pre-order-totem-king-by-reactor-88) & [brandnewintention](http://brandnewintention.com/2013/05/06/win-a-reactor-88-custom-vinyl-toy/) This latest addition to the BNI, or 'Brand New Intention' collection presents a unique opportunity to [wear the artwork](https://www.trendhunter.com/trends/keith-haring-x-albino-preto) of recognized artist Reactor-88. The Los Angeles-based web designer and digital artist began crafting his [hand-painted vinyl works](https://www.trendhunter.com/trends/a-days-march-1) in 2005. Born Ryan Crippen, Reactor-88 stumbled into vinyl art while on a personal search to rediscover traditional painting. Reactor-88’s vinyl work embodies his expertise as a graphic designer and his personal connection with traditional painting. The artist's appreciation for the [street art aesthetic](https://www.trendhunter.com/trends/neighborhood-x-chito) is clearly evident in the bold, strong lines of his work. While at first glance, his work appears stenciled, Reactor actually hand draws and paints every color and detail in his toys and illustrations. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 48% | Activity: 62% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Vinyl Art:** Disruptive innovation opportunity: Incorporating vinyl art into fashion and apparel design. - **Artist Collaborations:** Disruptive innovation opportunity: Partnering with recognized artists to create unique and wearable art collections. - **Street Art Aesthetics:** Disruptive innovation opportunity: Embracing bold and strong lines inspired by street art in product design. ### Industries Being Reshaped - **Fashion and Apparel:** Disruptive innovation opportunity: Integrating art and design into clothing and accessories. - **Fine Arts:** Disruptive innovation opportunity: Exploring new ways to bring traditional painting techniques into the digital world. - **Graphic Design:** Disruptive innovation opportunity: Experimenting with hand-drawn and painted elements in digital illustrations and designs. ## Related on Trend Hunter - [Illustrated Streetwear Capsules](https://www.trendhunter.com/trends/wasted-youth-x-tappei.md) - [Animated Character-Themed Collections](https://www.trendhunter.com/trends/astro-boy-1.md) - [Playful Cartoon Apparel](https://www.trendhunter.com/trends/kenny-scharf-and-axel.md) - [Graffiti Artist-Collab Streetwear](https://www.trendhunter.com/trends/ja-one-xtc.md) - [Pop Art Legend-Honoring Dolls](https://www.trendhunter.com/trends/keiichi-tanaami-1.md) - [Art-Inspired Apparel](https://www.trendhunter.com/trends/keith-haring-x-albino-preto.md) - [Distressed Streetwear Capsule](https://www.trendhunter.com/trends/neighborhood-x-chito.md) - [Designer Pop Culture Figurines](https://www.trendhunter.com/trends/kkplus.md) - [Space Anime-Themed Apparel](https://www.trendhunter.com/trends/albino-and-preto-1.md)