# Fully Functional Statement Pieces Chanel Repurposes its Premiere Watch into Premiere Sound By Debra John | Published 2024-07-16 | Updated 2024-07-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/premiere-sound References: [cnaluxury.channelnewsasia](https://cnaluxury.channelnewsasia.com/obsessions/chanel-premiere-sound-necklace-watch-jennie-245881) & [chanel](https://www.chanel.com/ca-en/?gad_source=1&gclid=CjwKCAjwtNi0BhA1EiwAWZaANPz7UEjboAv6yCHHJIcvQtcPbtmiTPJwybXWiWgljfLG4Ro8-4QdHRoCjCMQAvD_BwE)  [Chanel](https://www.trendhunter.com/trends/ribbon-red-timepiece) has reimagined its iconic 'Premiere Watch' into the innovative 'Premiere Sound.' Designed by Arnaud Chastaingt, the brand’s watch creative studio director, this transformation allows the bracelet to "convert into a necklace, connected to [black and gold in-ear headphones](https://www.trendhunter.com/trends/loewe-and-jacob-co) featuring the signature double C logo." The headphones are fully functional, connecting effortlessly to [iPhone](https://www.trendhunter.com/trends/racer-worldwide-racerpods-necklace), Android smartphones, or any audio device. They come equipped with a microphone and a remote control to adjust volume, control audio, and video playback, and receive calls. The watch component boasts "a steel case which is coated with 18k yellow gold and a black-lacquered dial, powered by a quartz movement." The necklace chain, coated with 18k yellow gold and interwoven with black leather, incorporates a matte black audio cable. Additionally, the wired headphones are designed to be removable, allowing the wearer to adjust the statement piece back into a fashionable necklace; effortlessly combining luxury fashion with cutting-edge technology. Image Credit: Chanel ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 81% | Activity: 79% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### Key Themes Behind This Trend - **Hybrid Wearable Tech:** Blending fashion and technology in accessories to create multifunctional pieces that serve both aesthetic and practical purposes. - **Luxury Audio Devices:** Developing high-end headphones and audio equipment that double as designer jewelry, appealing to luxury consumers. - **Convertible Accessories:** Designing adaptable accessories that transition between different uses, enhancing versatility and consumer appeal. ### Where This Applies - **Wearable Technology:** Expanding the wearable tech market by integrating luxury and multifunctional features into traditional jewelry items. - **Luxury Fashion:** Combining luxury fashion elements with advanced technology to create premium, multifunctional statement pieces. - **Consumer Electronics:** Innovating in the consumer electronics sector by merging sophisticated audio technology with high-end fashion design. ## Related on Trend Hunter - [Iconic Elegant Watch Interpretations](https://www.trendhunter.com/trends/ribbon-red-timepiece.md) - [Jewelry-Accented Audio Earbuds](https://www.trendhunter.com/trends/huawei-freeclip-2-s-signature-edition.md) - [Fashion-Forward Audio Earrings](https://www.trendhunter.com/trends/peripherii-priamble.md) - [Ultra Luxury Joint Headphones](https://www.trendhunter.com/trends/jeweled-design.md) - [Luxurious Game-Inspired Timepiece Designs](https://www.trendhunter.com/trends/coco-game-collection.md) - [Calfskin-Sheathed Luxury Headphones](https://www.trendhunter.com/trends/calfskin-luxury-headphones.md) - [Sculptural Earbud Statement](https://www.trendhunter.com/trends/balenciaga-sculptural-earbuds.md) - [Open-Ear Audio Earrings](https://www.trendhunter.com/trends/peripherii-priamble-blossom.md) - [Unexpected Artful Headphone Wraps](https://www.trendhunter.com/trends/johannes-vermeer-1.md)