# Hi-Tech Escape Rooms Google France Creates Première Pièce Boasting Virtual Keys to Physical Prison By Meghan Young | Published 2016-06-08 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/premiere-piece References: [adweek](http://www.adweek.com/adfreak/google-built-escape-room-and-making-people-use-bunch-its-apps-get-out-171618) & [events.withgoogle](https://events.withgoogle.com/premierepiece/) Première Pièce is the name of an escape room. Yet it isn't like any other escape room. Created by [Google](https://www.trendhunter.com/trends/google-project-genie) France, it requires people to work with Google Apps in order to free themselves from their prison. Essentially, Première Pièce bridges the gap between virtual and physical fun. Of course, it is a clever way to get people familiar with these tools to begin with. How do people use Google Apps to solve Première Pièce? One instance involves posters on the wall written in foreign languages. People can use the Google Translate app to read the messages and perhaps gain a clue. Another example revolves around [Google Cardboard](https://www.trendhunter.com/trends/zero-latency-vr) in which players explore a 360° landscape in order to find three symbols also leading to freedom. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 31% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Escape Rooms:** Disruptive innovation opportunity: Develop virtual escape rooms that incorporate digital tools and technologies to enhance the immersive experience. - **Augmented Reality Games:** Disruptive innovation opportunity: Create augmented reality games that blend physical and digital elements, engaging players through interactive challenges and puzzles. - **Language Translation Apps:** Disruptive innovation opportunity: Build language translation apps that integrate with real-world scenarios, enabling users to overcome language barriers and unlock new experiences. ### Sectors Adopting This - **Entertainment:** Disruptive innovation opportunity: Transform the entertainment industry by incorporating technology-driven escape rooms and interactive gameplay experiences. - **Gaming:** Disruptive innovation opportunity: Revolutionize the gaming industry by introducing augmented reality games that blur the boundaries between virtual and physical worlds. - **Language Services:** Disruptive innovation opportunity: Disrupt the language services industry by developing innovative translation apps that offer real-time language assistance in various scenarios. ## Related on Trend Hunter - [Mobile Escape Rooms](https://www.trendhunter.com/trends/phone-escape-hopeless.md) - [Immersive Art Escape Rooms](https://www.trendhunter.com/trends/daydream-adventures.md) - [Lego-Themed Escape Rooms](https://www.trendhunter.com/trends/legothemed-escape-rooms.md) - [Futuristic Escape Room Designs](https://www.trendhunter.com/trends/cun-panda.md) - [Escape Room-Inspired Puzzles](https://www.trendhunter.com/trends/ohms-quest.md) - [Fragrance-Focused Escape Rooms](https://www.trendhunter.com/trends/perfume-themed-escape-room.md) - [Point-and-Click Escape Games](https://www.trendhunter.com/trends/escape-room-phantom-train.md) - [Interactive Fashion Horror Games](https://www.trendhunter.com/trends/the-room-by-gentle-monster.md) - [Virtual Escape Room Games](https://www.trendhunter.com/trends/masters-of-mysterys-help-save-christmas.md)