# Pop Star-Inspired Skyscrapers Melbourne's 'Premier Tower' Boasts a Form Inspired by Beyonce By Laura McQuarrie | Published 2016-12-24 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/premier-tower References: [hellogiggles](http://hellogiggles.com/theres-a-beyonce-inspired-skyscraper-being-built-in-australia/) & [architectureanddesign.au](http://www.architectureanddesign.com.au/news/multiplex-begins-work-on-$315-million-apartment-an) There's no question that celebrities have a constant influence in the world of design, typically seen the most in the fashion industry—but now, the 'Premier Tower' that's being erected in Melbourne that's being referred to as "the Beyoncé Tower." The tower design from Australian architectural firm Elenberg Fraser was created entirely with parametric modelling and boasts a form that was inspired by "woman dancing in black cloth." Beyoncé fans will immediately recognize this reference to the video for 'Ghost' from Beyoncé's self-titled album from 2013. As well as having a striking appearance, the curvaceous bending tower offers the best possible solutions to wind, solar and structural criteria for the site. The completed Premier Tower will contain 796 residential units and 187 hotel rooms, as well as café and retail spaces. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 41% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Celebrity-inspired Architecture:** Opportunity to create unique and visually appealing buildings inspired by popular celebrities. - **Parametric Modelling in Design:** Incorporating parametric modelling in architectural design to create innovative and complex structures. - **Integration of Sustainability in Architecture:** Advancing wind, solar, and structural solutions in architectural design to improve energy efficiency and sustainability. ### Who This Affects Most - **Architecture:** Architecture firms can explore new design possibilities by incorporating celebrity-inspired elements. - **Construction:** Construction companies can leverage parametric modelling to efficiently construct complex and visually appealing structures. - **Hospitality:** Hotels and cafes can take inspiration from celebrity-inspired architecture to attract customers and create unique experiences. ## Related on Trend Hunter - [Gracefully Dynamic Skyscrapers](https://www.trendhunter.com/trends/bond-tower.md) - [Emirati-Inspired Towers](https://www.trendhunter.com/trends/symphony-tower.md) - [Precast Concrete Toronto Skyscrapers](https://www.trendhunter.com/trends/tower-hill-development.md) - [Diamond-Inspired Luxe Skyscrapers](https://www.trendhunter.com/trends/villa-miami.md) - [Singer-Themed Art Exhibitions](https://www.trendhunter.com/trends/flannels-x.md) - [Glass Facade Premium Skyscrapers](https://www.trendhunter.com/trends/henderson-office.md) - [Sawtooth Roof Apartment Blocks](https://www.trendhunter.com/trends/ferrars-york.md) - [Ski Resort Crystalline Skyscrapers](https://www.trendhunter.com/trends/trojena-ski-resort.md) - [Staggered Tower Texan Skyscrapers](https://www.trendhunter.com/trends/1550-on-the-green.md)