# Protein-Rich Frozen Waffles Premier Protein Frozen Pancakes Have 15-Grams of Protein By Michael Hemsworth | Published 2023-04-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/premier-protein-frozen-pancakes References: [drugstorenews](https://drugstorenews.com/news-briefs?created_1=2023-03-28T10%3A37%3A14) & [premierprotein](https://www.premierprotein.com/)  The [Premier Protein](https://www.trendhunter.com/trends/premier-protein-x-milk-bar) Frozen Pancakes have been created in partnership with [De Wafelbakkers](https://www.trendhunter.com/trends/frozen-protein-pancakes) as a convenient, protein-packed breakfast option for consumers to try out. The pancakes feature 15-grams of protein per serving and are ready to be warmed up in the microwave in just 60-seconds to make them great for quick breakfasts or snacks. The pancakes come in 12 and 24 packs, and are being launched at a variety of retailers in response to consumer demand for more protein-rich food varieties with a focus on convenience. US Vice President of [Premier Nutrition](https://www.trendhunter.com/trends/protein-pancake-waffle-mix) Nick Stiritz spoke on the Premier Protein Frozen Pancakes saying, "Premier Protein is known for bringing delicious, protein-packed shakes and powders to millions of Americans, and we’re excited to expand into a new category with De Wafelbakkers. With the launch of these protein pancakes, we’re bringing Premier fans even more ways to bring great tasting nutrition to their health journey!” ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 39% | Activity: 58% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Protein-packed Frozen Breakfast Foods:** The trend towards protein-rich breakfasts presents opportunities for companies to create more convenient and freezer-friendly options. - **Collaborations for New Food Categories:** Joint ventures between food companies can lead to innovative products that meet consumer demands for both taste and nutrition. - **Increased Demand for Healthier Snack Options:** As consumers become more health-conscious, there is an opportunity for companies to create snack options with higher protein content and less processed ingredients. ### Sectors Adopting This - **Frozen Foods:** Frozen food companies need to innovate to meet consumer demands for healthier, protein-packed options that are also convenient. - **Protein Supplements:** Companies in the protein supplement industry can expand into the frozen food market through partnerships to offer a wider range of protein-packed products. - **Snack Foods:** Snack food companies can develop products with higher protein content and less processed ingredients to meet the health-conscious demands of consumers. ## Related on Trend Hunter - [Frozen Protein-Rich Pancakes](https://www.trendhunter.com/trends/frozen-protein-pancakes.md) - [Protein-Rich Pancake Mixes](https://www.trendhunter.com/trends/protein-pancake-waffle-mix.md) - [Versatile Protein-Rich Breakfast Products](https://www.trendhunter.com/trends/premier-protein-breakfast-products.md) - [Ready-to-Eat Protein Pancakes](https://www.trendhunter.com/trends/mprotein-protein-pancakes.md) - [Crispy Protein Waffles](https://www.trendhunter.com/trends/eggo-protein-waffles.md) - [Protein-Packed Prepackaged Breakfast Foods](https://www.trendhunter.com/trends/premier-protein-breakfast-product.md) - [Snacking-Friendly Protein Pancakes](https://www.trendhunter.com/trends/high-protein-pancakes.md) - [Protein Pancake Mixes](https://www.trendhunter.com/trends/swolecakes.md) - [Grab-and-Go Protein Waffles](https://www.trendhunter.com/trends/superfood-waffle.md)