# Dessert-Inspired High-Protein Shakes Premier Protein Chocolate Peanut Butter is Flavor-Rich By Michael Hemsworth | Published 2021-04-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/premier-protein-chocolate-peanut-butter-high-protein-shake References: [drugstorenews](https://drugstorenews.com/premier-proteins-high-protein-shake-line-adds-new-flavor) & [premierprotein](https://www.premierprotein.com) The Premier Protein Chocolate Peanut Butter High Protein Shake has been launched by the brand as part of its product roster to offer consumers with a flavorful way to increase their intake of protein in an easy way. The drink is formulated with 30-grams of protein per serving, which is a 10-gram increase over its original line to make it perfect for those who require higher levels per serving. The [protein drink](https://www.trendhunter.com/trends/prime-protein-shake) has 160-calories per serving with just one-gram of sugar and 24 vitamins and minerals in the recipe, while also having a low in fat profile. The Premier Protein Chocolate Peanut Butter High Protein Shake is made without the use of artificial colors and mimics the signature flavor of [peanut butter and chocolate](https://www.trendhunter.com/trends/fitcream) treats. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 28% | Activity: 38% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **High-protein Dessert-inspired Shakes:** Companies can innovate by creating new flavors and unique ingredients to appeal to consumers looking for a healthier dessert option. - **Increased Protein Content in Drinks:** Sports nutrition brands can disrupt the market by creating high-protein drinks that cater to the needs of gym-goers and fitness enthusiasts. - **Clean Label Beverages:** Brands can differentiate themselves by creating clean label drinks that are free from artificial ingredients to cater to consumers who prioritize health and wellness. ### Who This Affects Most - **Sports Nutrition:** Sports nutrition brands can create innovative high-protein beverages to cater to the needs of athletes and sports enthusiasts. - **Health and Wellness:** Companies can disrupt the market by creating products that prioritize health and wellness, like high-protein beverages with clean label ingredients. - **Food and Beverage:** Food and beverage brands can create high-protein beverages that cater to consumers looking for healthy and delicious snack options. ## Related on Trend Hunter - [Indulgent High-Protein Shakes](https://www.trendhunter.com/trends/premier-protein-indulgence.md) - [Cookie Dough Protein Shakes](https://www.trendhunter.com/trends/premier-protein-bake-shop-cookie-dough.md) - [Protein-Enhanced Beverage Solutions](https://www.trendhunter.com/trends/cookies-cream-high-protein-shake.md) - [Decadent High-Protein Beverages](https://www.trendhunter.com/trends/cookies-cream-high-protein.md) - [Indulgent Protein Beverage Flavors](https://www.trendhunter.com/trends/premier-proteins-chocolate-mint.md) - [Zesty Dessert Protein Shakes](https://www.trendhunter.com/trends/premier-protein-lemon-bar.md) - [Optimally Formulated Protein Supplements](https://www.trendhunter.com/trends/plant-protein-powder.md) - [Festive Protein Drinks](https://www.trendhunter.com/trends/winter-mint-chocolate-protein-shake.md) - [Pumpkin Spice Protein Shakes](https://www.trendhunter.com/trends/high-protein-shakes.md)