# Cookie Dough Protein Shakes Premier Protein Bake Shop Cookie Dough Has 30-Grams of Protein By Michael Hemsworth | Published 2024-03-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/premier-protein-bake-shop-cookie-dough References: [foodbev](https://www.foodbev.com/news/premier-protein-unviels-cookie-dough-flavoured-protein-shake/) & [premierprotein](https://premierprotein.com)  The Premier Protein Bake Shop Cookie Dough protein shake is a delicious, [dessert-inspired dietary supplement](https://www.trendhunter.com/trends/cookies-creamflavored) being added to the brand's premixed drink range to provide consumers with a tasty way to reach their nutritional needs. The product has the brand's signature creamy formula, but has just [one-gram of sugar](https://www.trendhunter.com/trends/grenade-protein-shakes) in each serving with 160-calories and 30-grams of protein. The drink comes as the 12th addition to the brand's [flavored protein shake range](https://www.trendhunter.com/trends/premier-proteins-chocolate-mint) and also helps to support immune health thanks to the additional nutrients in the recipe. The product helps to further transition dietary supplements from a fringe food product for athletes into an everyday option for consumers. The Premier Protein Bake Shop Cookie Dough protein shake is available now in the US at a variety of major retailers for purchase both in-store and online. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 46% | Activity: 56% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Dessert-inspired Protein Shakes:** Capitalizing on the appeal of indulgent flavors to enhance the protein supplement experience. - **Low-sugar High-protein Formulations:** Balancing taste and nutrition with reduced sugar content while delivering a high protein dosage. - **Mainstreaming Dietary Supplements:** Shifting the perception of dietary supplements as niche products to everyday dietary essentials. ### Where This Applies - **Nutritional Supplements:** Innovating product formulations to cater to changing consumer preferences towards healthier and tastier options. - **Food and Beverage:** Exploring new flavor profiles and ingredient combinations to meet the demand for functional and satisfying products. - **Retail:** Adapting to the growing popularity of protein shakes by offering diverse and convenient purchasing options in-store and online. ## Related on Trend Hunter - [Protein-Enhanced Beverage Solutions](https://www.trendhunter.com/trends/cookies-cream-high-protein-shake.md) - [Decadent High-Protein Beverages](https://www.trendhunter.com/trends/cookies-cream-high-protein.md) - [Protein Cookie Doughs](https://www.trendhunter.com/trends/protein-cookie-dough.md) - [Indulgent High-Protein Shakes](https://www.trendhunter.com/trends/premier-protein-indulgence.md) - [Zesty Dessert Protein Shakes](https://www.trendhunter.com/trends/premier-protein-lemon-bar.md) - [Ice Cream-Flavored Protein Shakes](https://www.trendhunter.com/trends/barebells-cookies-cream.md) - [Dessert-Like Protein Milkshakes](https://www.trendhunter.com/trends/lemon-cheesecake-milkshake.md) - [Indulgent Protein Menus](https://www.trendhunter.com/trends/premier-protein-x-milk-bar.md) - [High-Protein Bottled Milkshakes](https://www.trendhunter.com/trends/quest-protein-milkshakes.md)