# Sporting Event Refreshment Promotions The Coca-Cola GB Premier League Promotion is Fan-Focused By Michael Hemsworth | Published 2019-06-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/premier-league-promotion References: [talkingretail](https://www.talkingretail.com/products-news/soft-drinks/coca-cola-offers-match-tickets-premier-league-promotion-25-06-2019/) & [cokecce](https://www.cokecce.co.uk) The [Coca-Cola](https://www.trendhunter.com/trends/beat-the-icon) GB Premier League Promotion has been announced by the brand through a [new partnership with the sports league](https://www.trendhunter.com/trends/refresh-the-game) to help offer fans a reward for their loyalty. The promotion will see 120 pairs of tickets being given away each week from July 8 to September 2 to help consumers catch their favorite team during the 2019/2020 season. Coca-Cola will also be donating £200,000 to StreetGames, which is a [sports charity](https://www.trendhunter.com/trends/coors-light-coors-light), while an online vote will give consumers a change to have their say where additional support should be directed. The Coca-Cola GB Premier League Promotion works by having shoppers purchase any specially marked product and entering the code online to see if they're lucky enough to be heading to a game this summer. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 25% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Fan-focused Promotions:** Opportunity for brands to engage and reward loyal fans through promotions and partnerships. - **Online Ticket Giveaways:** Utilizing online platforms to give away tickets and enhance the fan experience. - **Charitable Partnerships:** Aligning promotions with charitable causes to create positive social impact and consumer engagement. ### Where This Applies - **Beverage Industry:** Opportunity for beverage companies to collaborate with sports leagues and create fan-focused promotions. - **Sports Industry:** Opportunity for sports teams and leagues to partner with brands and offer exclusive promotions to fans. - **Charity Sector:** Opportunity for charities to collaborate with brands and leverage promotions to raise awareness and funds for their causes. ## Related on Trend Hunter - [Football Challenge Campaigns](https://www.trendhunter.com/trends/beat-the-icon.md) - [Music-Themed Soda Marketing Campaigns](https://www.trendhunter.com/trends/cocacola-onpack-promotion.md) - [Soccer Soda Brand Campaigns](https://www.trendhunter.com/trends/world-cup-marketing-campaign.md) - [Branded Soccer Sponsorships](https://www.trendhunter.com/trends/official-carbonated-soft-drink.md) - [Complimentary Pizza Soda Promotions](https://www.trendhunter.com/trends/cocacola-love-pizza-win-a-pizza.md) - [Football-Themed Cereal Promotions](https://www.trendhunter.com/trends/onpack-promo.md) - [Collaboration Football Beer Branding](https://www.trendhunter.com/trends/carling-emirates-fa-cup.md) - [Recycling-Focused Travel Campaigns](https://www.trendhunter.com/trends/cocacola-and-merlin-entertainments.md) - [Limited-Edition Football-Branded Bottles](https://www.trendhunter.com/trends/wrexham-afc.md)