# Anti-Insect Killing Ads The Premier Insect Repellent Campaign Warns "Beware of Mini-Karma" By Meghan Young | Published 2012-05-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/premier-insect-repellent-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/05/premier-insect-repellent-mini-karma/) & [draftfcb](http://www.draftfcb.com/) The [Premier Insect Repellent](https://www.trendhunter.com/trends/premier-foods-and-sony-pictures) campaign takes on a Buddhist mentality. It warns people to "beware of mini-karma," as its tag line states. Bringing harm to even the littlest creature can result in undesirable consequences for the culprit. Instead of dangerously swatting away pesky bugs, people can simply avoid them all together with this handy insect repellent. Conceived and executed by [Mayo](https://www.trendhunter.com/trends/seriously-serious) and Draft [FCB](https://www.trendhunter.com/trends/burger-to-king), two ad agencies based in Peru, the Premier Insect Repellent campaign revolves around people who are about to squash insects with their own likeness. It is a simple and creative interpretation of the ad campaign's tag line. The Premier Insect Repellent campaign was art directed by Norberto Noriega with creative direction by Humberto Polar. Copy writers Jose Antonio González and Jefferson Cortavarria also worked on the print ads. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 68% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Insect Repellent Campaigns:** Opportunity to create insect repellent campaigns with creative interpretations that resonate with target audience. - **Humane Pest Control:** Opportunity to offer pest control solutions that prioritize the well-being of insects and promote a more humane approach. - **Conscious Consumerism:** Opportunity to tap into the growing trend of conscious consumerism by providing insect repellent products that align with ethical and environmental values. ### Who This Affects Most - **Advertising:** Opportunity for ad agencies to develop creative ad campaigns that promote insect repellent products with a unique twist. - **Personal Care:** Opportunity for personal care companies to create insect repellent products that are effective, environmentally-friendly, and appeal to conscious consumers. - **Pest Control:** Opportunity for pest control companies to adapt their services to offer humane and eco-friendly solutions for insect control. ## Related on Trend Hunter - [Style-Conscious Anti-Insect Systems](https://www.trendhunter.com/trends/mosqo-bug-zapper.md) - [Influencer-Inspired Ads](https://www.trendhunter.com/trends/tomcat.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Wasp Perspective Beauty Campaigns](https://www.trendhunter.com/trends/perfectly-imperfect.md) - [Skin-Friendly Insect Sprays](https://www.trendhunter.com/trends/fumakilla-skin-vape.md) - [Natural Outdoor Bug Repellents](https://www.trendhunter.com/trends/bug-buster-insect-repellent.md) - [Lemongrass-Scented Repellent Sprays](https://www.trendhunter.com/trends/repellent-spray.md) - [Child-Centric Insect Repellent Sprays](https://www.trendhunter.com/trends/insect-repellent-spray.md) - [Electronic Mosquito Repellents](https://www.trendhunter.com/trends/electronic-mosquito-repellent.md)