# Sky-High Paint Collection Launches Canadian Tire Debuted the PREMIER INFINITY Paint in High Style By Rebecca Byers | Published 2017-05-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/premier-infinity-paint References: [canadiantire](http://www.canadiantire.ca/en/premier-paint-stains-tools.html) & [youtu.be](https://youtu.be/Uo44_heUAf4) Partnering with television personalities Colin & Justin, Canadian Tire recently debuted their new [PREMIER INFINITY Paint collection](http://www.canadiantire.ca/en/premier-paint-stains-tools.html) in [exceptional style](https://youtu.be/Uo44_heUAf4), creating an enormous 35,000-square-foot paint swatch that is best viewed from above. In order to get a view of the world's largest paint swatch, individuals piled into a helicopter for a short ride to the massive (and quite colorful) installation, which was located in the parking lot of a Vaughn Canadian Tire store. The paint itself is produced in Quebec at a factory boasting a staff of 110 employees. Notably, Canadian Tire partnered with the [University of Montreal's](https://www.trendhunter.com/trends/yolo-paint) doctorate of arts students to name the [1,008 colors](https://www.trendhunter.com/trends/2025-color-collection), with chosen namesakes taking cues from Canadian food, art and landmarks, including 'Trinity Bellwoods,' 'Rideau Canal,' and 'Ottawa Summer Green.' Aiming to offer a selection of high quality shades that can easily change the atmosphere of any space, Colin and Justin describe the paint as being the "hack" itself, with a [one-coat guarantee](https://www.trendhunter.com/trends/ronseal-one-coat-shed-fence-protector) and developed with a view to being "smart and simple." ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 83% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Why This Trend Is Growing - **Customized Color Selection:** Disruptive innovation opportunity: Develop a platform that allows customers to create and name their own custom paint colors. - **One-coat Guarantee:** Disruptive innovation opportunity: Create a paint formula that guarantees full coverage in just one coat, saving time and effort for consumers. - **Collaborative Brand Partnerships:** Disruptive innovation opportunity: Foster partnerships with universities or other institutions to collaborate on product development and branding. ### Industries Being Reshaped - **Home Improvement:** Disruptive innovation opportunity: Introduce eco-friendly, non-toxic paint alternatives to the market. - **Interior Design:** Disruptive innovation opportunity: Develop an augmented reality tool that allows users to virtually test paint colors on their walls before making a purchase. - **Manufacturing:** Disruptive innovation opportunity: Implement robotic automation in paint production processes to increase efficiency and reduce costs. ## Related on Trend Hunter - [Nature-Inspired Paint Ranges](https://www.trendhunter.com/trends/hgtv-home-by-sherwinwilliams.md) - [Painted Metaverse Houses](https://www.trendhunter.com/trends/colorverse.md) - [Premium Dynamic Paint Collections](https://www.trendhunter.com/trends/dutch-boy-paints.md) - [Reformulated Signature Paints](https://www.trendhunter.com/trends/aura-waterborne-interior-paint.md) - [Space-Reclaiming Beer Paints](https://www.trendhunter.com/trends/undrinkable-pints.md) - [Ultra-Chic Paint Campaigns](https://www.trendhunter.com/trends/lick-the-one-campaign.md) - [Color Infusion Paint Campaigns](https://www.trendhunter.com/trends/paint-your-rent.md) - [Car-Matching Paint Collections](https://www.trendhunter.com/trends/porsche-x-backdrop-paint-collection.md) - [AI-Powered Color Solutions](https://www.trendhunter.com/trends/aipowered-color-solutions.md)