# Artisan-Inspired Snack Cakes These New Premier Foods Cakes Come in Three Options By Michael Hemsworth | Published 2023-10-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/premier-foods-cake References: [foodbev](https://www.foodbev.com/news/premier-foods-debuts-new-cake-trio/) & [premierfoods](https://www.premierfoods.co.uk)  These new [Premier Foods](https://www.trendhunter.com/trends/new-mr-kipling-cakes) cakes are being launched in the UK to provide consumers with a variety of ways to indulge their sweet tooth this fall. The products include two new additions to the [Mr Kipling](https://www.trendhunter.com/trends/premier-foods-cakes) range and one to the Plantastic portfolio, which includes the Mr Kipling Strawberries & Cream Chequered Cake, Mr Kipling Deliciously Good Cherry Bakewells and Plantastic Indulgent Double Chocolate Brownies. Each of the products are crafted with quality in mind, while the Mr Kipling Deliciously Good Cherry Bakewells have 30% less sugar and the Plantastic Indulgent Double Chocolate Brownies have a 100% plant-based recipe. The new Premier Foods cakes are rolling out to the grocery store channel this month to coincide with seasonal demand for snacks amongst shoppers. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 29% | Activity: 13% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Artisan-inspired Snack Cakes:** Premier Foods launches new cakes with artisan-inspired flavors, tapping into the growing demand for unique and indulgent snack options. - **Low-sugar Desserts:** Mr Kipling offers a new version of their popular Cherry Bakewells with 30% less sugar, catering to the health-conscious consumers' desire for guilt-free indulgence. - **Plant-based Treats:** Plantastic introduces a new line of indulgent double chocolate brownies, made with a 100% plant-based recipe, meeting the increasing demand for plant-based alternatives in the dessert market. ### Sectors Adopting This - **Food Manufacturing:** The launch of new artisan-inspired snack cakes presents an opportunity for food manufacturers to tap into the growing demand for unique and indulgent dessert options. - **Grocery Retail:** The arrival of Premier Foods' new cakes in the grocery store channel highlights the opportunity for retailers to meet the seasonal demand for delicious and innovative snacks. - **Health Food:** The introduction of low-sugar and plant-based options in the dessert market opens up opportunities for health food brands to cater to consumers' desire for guilt-free indulgence. ## Related on Trend Hunter - [Decadent Chocolate Snack Cakes](https://www.trendhunter.com/trends/new-mr-kipling-cakes.md) - [Celebratory Halloween Snack Cakes](https://www.trendhunter.com/trends/premier-foods-cakes.md) - [Everyday Indulgence Loaf Cakes](https://www.trendhunter.com/trends/mr-kipling-loaf-cakes.md) - [Prepackaged Reduced Sugar Cakes](https://www.trendhunter.com/trends/mr-kipling-deliciously-good.md) - [Indulgent At-Home Baking Mixes](https://www.trendhunter.com/trends/mr-kipling-signature-collection-mixes.md) - [Iconic UK Cake Brands](https://www.trendhunter.com/trends/mr-kipling-cake.md) - [Restaurant-Inspired Pudding Cakes](https://www.trendhunter.com/trends/the-mr-kipling-signature-collection.md) - [Prepackaged Teatime Cakes](https://www.trendhunter.com/trends/strawberries-cream-fancies.md) - [Festive Snack Cake Desserts](https://www.trendhunter.com/trends/mr-kipling-signature-collection.md)