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# Renewed Partnership Timepieces
The Premier B01 Chronograph 42 Celebrates Breitling and Bently

By Justin Lam | Published 2018-10-29 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/premier-b01-chronograph-42
References: [luxurylaunches](http://luxurylaunches.com/watches/breitling-and-bentley-renew-their-partnership-with-a-new-special-edition-chronograph.php) & [autoevolution](https://www.autoevolution.com/news/breitling-unveilspremier-b01-chronograph-42-bentley-british-racing-green-129607.html)

Released in celebration of the renewed partnership between [Breitling](https://www.trendhunter.com/trends/b01-44-nfl) and Bentley, the Premier B01 Chronograph 42 Bentley British Rac­ing Green showcases the craftsmanship of both brands. Over 15 years, the watchmaker and automaker have maintained a close relationship that has brought consumers [incredible luxe products](https://www.trendhunter.com/trends/porsche-anniversary-chronograph). According to Breitling CEO Georges Kern, "It’s an ideal partnership, and, after more than 15 years, it is a pleasure to add another chapter to it.”

Powered by Breitling’s flagship Manufacture Caliber 0, the Premier B01 Chronograph showcases the best of both brands. Visually, the timepiece resembles [classic Bentley automotive designs](https://www.trendhunter.com/trends/autodromo-x-mobil-1-group-b-pegasus-edition), especially the iconic supercharged 1929 “Blower” Bentley. The special-edition watch also comes with an impressive 70-hour power reserve.

Image Credit: Breitling/Bentley

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 55% | Activity: 57% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches)

## Key Themes

### Key Themes Behind This Trend

- **Premier B01 Chronograph 42:** Combining luxury watchmaking and automotive design.
- **Renewed Partnership:** Brands continue collaborations that bring luxe products.
- **British Racing Green:** Reviving classic color schemes in modern luxury products.

### Where This Applies

- **Luxury Watches:** Innovative collaborations with luxury car brands offer a unique selling point.
- **Luxury Automotive:** Automakers and watchmakers continue to partner and create high-end products that build brand awareness.
- **Fashion:** Exclusive partnerships and limited edition collaborations offer consumers a unique and luxe product experience.

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