# Mythological Nature-Inspired Sneakers Premiata Launches a Sustainable John Low Sneaker Model By Amy Duong | Published 2020-11-24 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/premiata References: [hypebeast](https://hypebeast.com/2020/11/premiata-john-low-sustainable-sneaker-shoe-italian-luxury-econyl-nylon-renweable-lookbook) Italian footwear brand Premiata introduces its inaugural [sustainable sneaker](https://www.trendhunter.com/trends/sustainable-sneaker-collection) model in the form of the [John Low](https://www.trendhunter.com/trends/wagner-ranch-nature-area) sneaker. It draws inspiration from mythical nature elements and displays the design in a lookbook that follows the same aesthetics. The editorial shows off the new John Low sneaker in a way that interprets the shoe to be immortalized. It boasts a raw and sustainable element as 80% o the shoe is made from renewable materials. This ensures that it upcycled scraps into usable and functional materials including rubber and leather. The [suede used to construct the shoe](https://www.trendhunter.com/trends/trail-sneaker-1) is made by SCIARADA, an Italian tannery. Additionally, Premiata also uses LIMONTA regretted nylon with ECONYL yarn from waste products such as old carpets or fishing nets. Image Credit: Premiata ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 35% | Activity: 14% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Sneakers:** Opportunity to explore renewable materials and waste-reducing production techniques to create sustainable footwear. - **Nature-inspired Design:** Chance to incorporate natural elements and mythological inspiration in creative and unique designs for footwear. - **Raw Aesthetics:** Potential to embrace the appeal of raw materials in shoe design for a distinctive and edgy style. ### Who This Affects Most - **Footwear:** Opportunity for shoe brands to adopt sustainable practices and eco-friendly materials in their designs and production. - **Fashion:** Chance for fashion industry players to incorporate nature-inspired designs and sustainable elements in their collections. - **Renewable Materials:** Potential to expand the use of renewable materials such as upcycled scraps and regretted nylon in various industries beyond footwear. ## Related on Trend Hunter - [Sustainable Running Shoe Designs](https://www.trendhunter.com/trends/supernatural-runner.md) - [Sustainable Single-Piece Sneakers](https://www.trendhunter.com/trends/on-cloudboom-strike-ls.md) - [Inaugural Sustainable Sneaker Collections](https://www.trendhunter.com/trends/sustainable-sneaker-collection.md) - [Artistic Naturally Dyed Sneakers](https://www.trendhunter.com/trends/3sixteen-x-saucony-peregrine-15-gesso.md) - [Breathable Eco-Friendly Sneakers](https://www.trendhunter.com/trends/contour-zero.md) - [Eco Cactus Leather Sneakers](https://www.trendhunter.com/trends/mercer-rerun-sneaker.md) - [Nature-Inspired Shoe Collabs](https://www.trendhunter.com/trends/ultraboost-5-x-hermanos-koumori.md) - [Sustainable Open-Style Sneaker Designs](https://www.trendhunter.com/trends/keen-uneek-360.md) - [Sustainable 3D-Printed Footwear](https://www.trendhunter.com/trends/4dfwd-1.md)