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# Flavorful Free-From Curd Snacks
The Premia Väike Tom Snacks Come in Four Flavors

By Michael Hemsworth | Published 2021-10-13 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/premia-vike-tom
References: [foodbev](https://www.foodbev.com/news/premia-launches-vaike-tom-curd-snacks/) & [premia.lt](https://www.premia.lt)

![Flavorful Free-From Curd Snacks](https://cdn.trendhunterstatic.com/thumbs/462/premia-vike-tom.jpeg)

The Premia Väike Tom snacks are being launched as a new range of curd snacks that are part of the brand's efforts to expand its product portfolio beyond ice cream. The snacks are focused on a [free-from recipe](https://www.trendhunter.com/trends/simply-snacks) that has no preservatives, artificial colorants, vegetable fats or palm oil in the mix, and come packaged in ISCC-certified material that's 50% bio-based. The snacks come in four flavor varieties including Banana-Flavored Curd, Ice Cream-Flavored Curd, Chocolate Curd with Chocolate Chips and Vanilla-Flavored Curd with Pieces of Chocolate.

[Food Union](https://www.trendhunter.com/trends/ekselence-ice-cream) CEO Normunds Stanevics commented on the new Premia Väike Tom snacks saying, “In Estonia, as in Latvia, the culture of consuming high-quality and fresh dairy products is widespread, and curd snacks are an established category. We have cemented leadership in the curd snack category with Kārums in Latvia; but now, the new Väike Tom products in Estonia arrive bringing together a unique combination of fresh recipes, excellent taste combinations and sustainable packaging.”

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 49% | Activity: 46% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Alpha, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What Makes This Trend Stand Out

- **Free-from Food:** There is an opportunity to create more free-from snacks with sustainable packaging to meet growing demand for healthier and environmentally friendly food options.
- **Expansion of Product Portfolio:** Companies in the food industry can adapt to their customer needs and expand their product portfolio with new offerings and flavors.
- **Sustainable Packaging:** Food companies can continue to invest in sustainable packaging by utilizing ISCC-certified materials and increasing the use of bio-based materials.

### Sectors Adopting This

- **Dairy:** Dairy companies can innovate by introducing new products to the market such as free-from and sustainably packaged snacks.
- **Snacks:** Snack companies can cater to a wider audience by offering free-from and sustainable snacks with unique flavors and packaging.
- **Sustainable Packaging:** The sustainable packaging industry can continue to provide innovative and sustainable solutions for food companies looking to reduce their environmental impact.

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