# Premature Obituaries Steve Jobs is Dead According to Bloomberg By Going Like Sixty | Published 2008-09-03 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/premature-eradication-steve-jobs-is-dead-according-to-bloomberg References: [gadgets.boingboing.net](http://gadgets.boingboing.net/2008/08/28/bloomberg-steve-jobs.html) Steve Jobs is sick, but he's not dead - yet. Even if you read the [Bloomberg](https://www.trendhunter.com/trends/newsreading-app) Report, Steve Jobs denies he is dead. Apparently, somebody was updating his obituary at Bloomberg and hit *publish* instead of *save.* Calling him the “arbiter of cool technology,” the Bloomberg obit speculated on his successor. But they wrote he had a human side too, reminding us that Jobs has a rep in Silicon Valley that rivals Dirk Diggler. **Implications** - Publicity stunts that incorporate [false death reports](https://www.trendhunter.com/trends/ai-satire-news) instantly seem to go viral, and represent how outlandish accusations can actually be highly entertaining. While death accusations and other such false reports may be taking it a bit too far, companies should think of less taboo publicity stunts that can help to spread the word about upcoming products. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 55% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Boomers](https://www.trendhunter.com/boomers) ## Key Themes ### What Makes This Trend Stand Out - **False Death Reports:** The trend of false death reports going viral presents an opportunity for companies to create attention-grabbing publicity stunts. - **Outlandish Accusations:** The trend of outlandish accusations being highly entertaining can inspire companies to push boundaries with their marketing strategies. - **Taboo Publicity Stunts:** The trend of taboo publicity stunts encourages companies to think creatively and outside the box to generate buzz for their products. ### Sectors Adopting This - **Marketing and Advertising:** The marketing and advertising industry can leverage false death reports and outlandish accusations to create attention-grabbing campaigns. - **Media and Entertainment:** The media and entertainment industry can capitalize on the trend of viral false death reports to create captivating content and generate buzz. - **Technology:** The technology industry can explore unconventional publicity stunts inspired by the trend of taboo tactics to promote their innovative products. ## Related on Trend Hunter - [Death Prediction Apps](https://www.trendhunter.com/trends/death-clock-app.md) - [New Tech Product Announcements](https://www.trendhunter.com/trends/new-tech-products.md) - [Failed Digital Product Databases](https://www.trendhunter.com/trends/dead-product-marketplace.md) - [Real Hair-Packed Voodoo Dolls](https://www.trendhunter.com/trends/steveo.md) - [Short Film-Inspired Ads](https://www.trendhunter.com/trends/the-underdogs.md) - [Tech Company Release Conferences](https://www.trendhunter.com/trends/peek-performance.md) - [Auction-Inspired Technology Commercials](https://www.trendhunter.com/trends/apple-data-auction-commercial.md) - [Tech Brand HIV/AIDS Campaigns](https://www.trendhunter.com/trends/apple-pay-donations.md) - [AI Obituary Composers](https://www.trendhunter.com/trends/obituary-composer.md)