# Cartoon-Illustrated Chicken Packaging This Pre-Marinated Chicken Reveals Playful Imagery By Mishal Omar | Published 2017-01-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/premarinated-chicken References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/01/kekava-marinaded-chicken.html) & [juicysquare.myportfolio](https://juicysquare.myportfolio.com/) The Lithuanian brand 'Kekava' had its [pre-marinated chicken packaging](https://www.trendhunter.com/trends/meatcrafters) designed by the creative agency '[Juicy Square](https://www.trendhunter.com/trends/baby-ribs).' The poultry brand's goal is to become the leader in the poultry market in the Baltics, and it is using a unique brand identity to help push this vision forward. Juicy Square opted for branding that is both contemporary and playful in designing the packaging for the brand. Each individual pack features simple and modern labels, with transparent sections and a [cartoon-like image of a chicken](https://www.trendhunter.com/trends/bigbilled-bird-food-concept) for more visual appeal. The chicken illustrations wear crowns that represent the main ingredients of the pre-marinated chickens, including mango, rosemary and orange. By using modern imagery with eye-catching features, Kekava is able to set itself apart in the poultry market. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 79% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Playful Branding:** Opportunity for brands to utilize contemporary and playful design elements to differentiate themselves in the market. - **Transparent Packaging:** Potential for brands to incorporate transparent sections in packaging to enhance visual appeal and showcase product features. - **Cartoon Illustrations:** Trend of employing cartoon-like images in packaging to create a unique and memorable brand identity. ### Where This Applies - **Poultry:** Poultry industry can explore playful branding and transparent packaging to capture consumer attention and stand out from competitors. - **Food Packaging:** Opportunity for food packaging companies to adopt modern design elements such as cartoon illustrations and transparent sections to attract customers. - **Creative Marketing:** Creative agencies specializing in marketing and branding can offer expertise in developing contemporary and playful packaging designs for various industries. ## Related on Trend Hunter - [Gilded Free-Range Egg Packaging](https://www.trendhunter.com/trends/bird-bros-gloriously-golden.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Farmer-Celebrating Egg Branding](https://www.trendhunter.com/trends/nestfresh-branding.md) - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md) - [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md)