# Ultra-Hydrating Makeup Primers The Complexion Perfection Pre-Makeup Base Takes Cues from Vagisil By Laura McQuarrie | Published 2018-03-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/premakeup-base References: [bustle](https://www.bustle.com/p/huda-beautys-complexion-perfection-pre-makeup-base-is-inspired-by-vagisil-this-is-not-a-joke-8301973) & [shophudabeauty](http://www.shophudabeauty.com/product/complexion-perfection-pre-makeup-base/?v=3e8d115eb4b3) The Complexion Perfection Pre-Makeup Base is a new [Huda Beauty](https://www.trendhunter.com/trends/fauxfilter) product that is being touted as one that has an ultra-hydrating, smooth and silky formula that boasts the ability to blur fine lines and wrinkles. The product includes antioxidant-rich rosehip oil and has the potential to double as a [lightweight moisturizer](https://www.trendhunter.com/trends/primer-moisturizer-gift) as it is so nourishing to the skin. As well as being able to use the priming base straight on one's skin, consumers may make their own BB cream by combining the product with a foundation. The idea for the Complexion Perfection Pre-Makeup Base came to Huda Beauty founder Huda Kattan after she experimented with Vagisil as a [makeup primer](https://www.trendhunter.com/trends/hydro-grip-glow-primer). As such, the new primer formula actually includes Vagisil's key ingredient, dimethicone, which is known for its ability to diminish fine lines and even out the skin's texture. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 7% | Activity: 23% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Ultra-hydrating Makeup Primers:** Opportunity for creating makeup primers with ultra-hydrating formulas that blur fine lines and wrinkles. - **DIY BB Cream:** Opportunity to develop products or guides that enable consumers to create their own BB creams by combining priming bases with foundations. - **Incorporating Unconventional Ingredients:** Opportunity for cosmetics brands to experiment with and incorporate unconventional ingredients into their formulas, such as dimethicone from Vagisil. ### Industries Being Reshaped - **Cosmetics:** Cosmetics industry can explore the development of ultra-hydrating primers and DIY BB cream products. - **Skincare:** Skincare industry can leverage the trend of ultra-hydrating makeup primers as lightweight moisturizers. - **Beauty Blogging:** Opportunity for beauty bloggers to showcase and review makeup primers with unconventional ingredients. ## Related on Trend Hunter - [Skin-Protecting Makeup Primers](https://www.trendhunter.com/trends/ulta.md) - [Active Ingredient Makeup Primers](https://www.trendhunter.com/trends/conceal-perfect-blur-out-smoothing-primer.md) - [Refreshing Mattifying Primers](https://www.trendhunter.com/trends/cooling-blur-mattifying-primer.md) - [Oil-Free Primer Formulas](https://www.trendhunter.com/trends/smashbox-cosmetics.md) - [Kefir-Powered Skin Barrier-Enhancing Primers](https://www.trendhunter.com/trends/skin-glow-primer.md) - [Soft-Blur Priming Moisturizers](https://www.trendhunter.com/trends/great-skin-priming-moisturizer.md) - [Tubed Brightening Primers](https://www.trendhunter.com/trends/brightening-face-primer.md) - [Illuminating Skincare Primers](https://www.trendhunter.com/trends/hydro-grip-glow-primer.md) - [Air-Like Makeup Primers](https://www.trendhunter.com/trends/cloud-glow-priming-foam.md)