<!-- canonical: https://www.trendhunter.com/trends/preinternet-fashion -->
<!-- robots: noindex -->

# Pre-Internet Fashion Capsules
Eytys' Spring/Summer 2020 Line Was Debuted During Paris Fashion Week

By Kalin Ned | Published 2019-06-27 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/preinternet-fashion
References: [highsnobiety](https://www.highsnobiety.com/p/eytys-ss20/#slide-5) & [eytys](https://eytys.com/)

Eytys debuted its pre-Internet fashion collection on the catwalk in Paris — an inaugural experience for the contemporary streetwear label. Offerings in the Spring/Summer 2020 capsule entertain a strong 80s aesthetic that is informed by a time, when the Internet was not dominating most aspects of an individual's life. Moreover, Eytys draws cues from the R&B genre of the time, further determining the direction of its style-focused collection.

From baggy pants in lilac covers and leather jackets with white piping to oversized jeans with accented stitches and slick white blazers with straight cuts, the pre-Internet fashion collection definitely makes a lasting impression. In addition to this, Eytys supplemented its Spring/Summer 2020 offerings with a few chunky footwear silhouettes, which are a dominant look in contemporary streetwear.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 95% | Activity: 73% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### Key Themes Behind This Trend

- **Pre-internet Fashion:** Opportunity for brands to explore nostalgia and create collections inspired by the aesthetic and culture of a pre-Internet era.
- **80s Aesthetic:** Growing demand for fashion that embraces the bold and vibrant styles of the 1980s, offering opportunities for new design interpretations and collaborations.
- **Chunky Footwear Silhouettes:** Rise of chunky footwear as a dominant trend in contemporary streetwear, creating opportunities for innovative designs and collaborations in the footwear industry.

### Where This Applies

- **Fashion:** Fashion brands can embrace the pre-Internet aesthetic and cater to consumers' nostalgia for the 80s, offering unique collections and collaborations.
- **Streetwear:** Streetwear brands can capitalize on the demand for 80s-inspired fashion and chunky footwear silhouettes, creating new lines and collaborations to cater to their target audience.
- **Footwear:** Footwear companies can take advantage of the popularity of chunky silhouettes in streetwear by creating innovative designs and collaborations, appealing to fashion-forward consumers.

## Related on Trend Hunter

- [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md)
- [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md)
- [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md)
- [Spring-Centric Technical Fashion](https://www.trendhunter.com/trends/hyke-1.md)
- [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md)
- [Layered Utility Fashion](https://www.trendhunter.com/trends/graphpaper-yoke.md)
- [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md)
- [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md)
- [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md)
