# $30 Maternal Mobile Devices The Pregnant Women Initiative Spreads Knowledge With Pink Phones By Alyson Wyers | Published 2016-03-30 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/pregnant-women-initiative References: [mashable](http://mashable.com/2016/03/13/apps-maternal-health/) & [zeromothersdie.org](http://www.zeromothersdie.org/) This pregnant women initiative aims to save the lives of expecting mothers around the world with a $30 pink phone. Zero Mothers Die is a philanthropic project dedicated to getting rid of [maternal and infant mortality rates](https://www.trendhunter.com/trends/newmedical-technology) with mobile solutions. The global mobile health campaign is a collaborative effort with AIDS-fighting organization UNAIDS and smartphone network Bharti Airtel. The pregnant women initiative hopes to reduce fatalities by spreading information via mobile phones. Zero Mothers Die is partly a mobile messaging service that delivers information in local languages through voice messages. Mum's Phones -- unique mobile phones in a distinctive pink hue -- are given to the most vulnerable. Free airtime packages, capacity-building education, money-saving schemes and solar power chargers are also components of this project. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 28% | Activity: 39% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Reducing Maternal Mortality:** The use of mobile phones and messaging services to spread information aims to reduce maternal mortality rates. - **Mobile Health Campaign:** The global mobile health campaign uses mobile phones to deliver healthcare information and services to pregnant women. - **Collaborative Philanthropy:** The initiative is a collaborative effort between multiple organizations to save the lives of expecting mothers. ### Sectors Adopting This - **Mobile Technology:** The use of mobile phones and messaging services presents opportunities for innovative solutions in the mobile technology industry. - **Healthcare:** The mobile health campaign offers disruptive innovation opportunities for healthcare providers to reach expecting mothers with essential information and services. - **Telecommunications:** The collaboration between organizations in delivering mobile solutions opens up possibilities for disruption and innovation in the telecommunications industry. ## Related on Trend Hunter - [Maternal Mortality-Reducing Kits](https://www.trendhunter.com/trends/mommas-kit.md) - [Black Maternal Health Platforms](https://www.trendhunter.com/trends/black-maternal-health-hub.md) - [Prenatal Care Wearables](https://www.trendhunter.com/trends/morrama.md) - [AI-Assisted Women’s Health Platforms](https://www.trendhunter.com/trends/pinky-promise.md) - [AI-Enabled Cervical Cancer Screeners](https://www.trendhunter.com/trends/mobileodt.md) - [Mobile Device Addiction Campaigns](https://www.trendhunter.com/trends/mobile-device-addiction.md) - [Sweat-Based Pregnancy Wearables](https://www.trendhunter.com/trends/molesense.md) - [Charity Contest Campaigns](https://www.trendhunter.com/trends/charity-contest.md) - [Pregnancy-Safe Beauty Campaigns](https://www.trendhunter.com/trends/well-people-pregnancy-safe.md)