# Pregnancy Tracker Jewelry Bellabeat Leaf is an Activity and Wellness Tracker Expecting Moms By Laura McQuarrie | Published 2015-05-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pregnancy-tracker References: [venturebeat](http://venturebeat.com/2014/09/30/embargo-0930-10am-bella-beat/) & [bellabeat](http://bellabeat.com/leaf) As the use of [wearable technology](https://www.trendhunter.com/trends/oura-ring-41) becomes more widespread, it's also becoming more specialized for specific sports, retail applications and users—the Bellabeat Leaf for example, is a [pregnancy tracker](https://www.trendhunter.com/trends/dueday) for expecting mothers. Disguised as a piece of jewelry, this leaf-shaped tracker can be worn as a pendant on a necklace, a brooch or as a charm on a bracelet. This smart tracker is meant to be used before, during and after pregnancy as a way to track steps, calories, sleep and stress levels. The aim of this device is to encourage women to develop healthy habits before and after having a baby, which is helpful for staying healthy throughout a pregnancy and working off the baby weight post-delivery. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 60% | Activity: 86% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Specialized Wearable Technology:** There is an opportunity to create specialized wearable tech devices for different applications and users. - **Disguised Activity Trackers:** There is an opportunity to create activity trackers in the form of jewelry and other accessories. - **Pre & Post Natal Health Tech:** There is an opportunity to create tech products that specifically target pre and post-natal health. ### Sectors Adopting This - **Wearable Technology:** Opportunities exist for technology manufacturers and jewelry makers to create wearable tech products focused on specific use cases. - **Healthcare Technology:** Opportunities exist for healthcare tech companies to create targeted health monitoring products for specific types of patients. - **Maternity & Baby Products:** Opportunities exist for companies in the maternity and baby products industry to add health tracking features to their existing products. ## Related on Trend Hunter - [Pregnancy Tracker Apps](https://www.trendhunter.com/trends/babytrack.md) - [Prenatal Care Wearables](https://www.trendhunter.com/trends/morrama.md) - [Smart Fertility Rings](https://www.trendhunter.com/trends/femometer-smart-ring.md) - [Toddler Health-Tracking Wearables](https://www.trendhunter.com/trends/littlebird.md) - [Sweat-Based Pregnancy Wearables](https://www.trendhunter.com/trends/molesense.md) - [Fertility-Tracking Wearables](https://www.trendhunter.com/trends/natural-cycles-nc-band.md) - [Menstrual Health-Tracking Rings](https://www.trendhunter.com/trends/femtek-bbring.md) - [Social-Based Pregnancy Tools](https://www.trendhunter.com/trends/peanut.md) - [Health-Tracking Sleek Wearables](https://www.trendhunter.com/trends/ring-one.md)