# Preferred Name Credit Cards Citi is Seeking to Accommodate Trans and Non-Binary Customers By Kalin Ned | Published 2020-10-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/preferred-name-credit-card References: [fastcompany](https://www.fastcompany.com/90565766/citi-is-letting-trans-and-non-binary-customers-use-their-preferred-names-on-credit-cards) & [banking.citi](https://banking.citi.com/cbol/updatemyname/default.htm?BTData=DI7.B.gAB4f.B.Byy.SDrL.eDA.lN*.w8*.Bj.SX.0f.E&ProspectID=631AB5ADDCA04847BDBB64DF514C3D0F) Many major banks are beginning to adopt preferred name credit cards, with the hopes of creating a safer and more accommodating space for members of the [LGBTQ](https://www.trendhunter.com/trends/lgbtq-luxury-rewards)+ community who use their services. Citi is the latest bank to join [MasterCard's](https://www.trendhunter.com/trends/mastercards-touch-card) True Name initiative. When debuting back in 2019, the credit card company referred to a study by the [National Center for Transgender Equality](https://www.trendhunter.com/trends/always-discreet1) that revealed that "32% of people whose IDs list incorrect names or genders have faced such issues as harassment and denial of services." The campaign seeks to end the misrepresentation of non-binary and trans people when it comes to the finance space. In order to opt-in for the preferred name credit card, individuals need only to request it and no legal name change is required. Image Credit: Citi ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 25% | Activity: 54% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Preferred Name Credit Cards:** Credit card companies are developing preferred name credit cards to end the misrepresentation of non-binary and trans people in the finance space. - **True Name Initiative:** MasterCard's True Name initiative is inspiring banks to accommodate members of the LGBTQ+ community through preferred name credit cards. - **Safer Banking Spaces:** Creating safer and more accommodating spaces for members of the LGBTQ+ community to use financial services is a trend being adopted by many major banks through preferred name credit cards. ### Industries Being Reshaped - **Banking:** The banking industry is responding to the need for more inclusive and accommodating services for members of the LGBTQ+ community through preferred name credit cards. - **Credit Cards:** The development of preferred name credit cards is disrupting the traditional credit card industry by offering new and inclusive options for customers. - **Finance:** Through the True Name initiative and the creation of preferred name credit cards, the finance industry is able to address the needs of non-binary and trans people that were previously ignored. ## Related on Trend Hunter - [Tactile Payment Cards](https://www.trendhunter.com/trends/mastercards-touch-card.md) - [Gen Z-Specific Numberless Cards](https://www.trendhunter.com/trends/axis-bank.md) - [Accessible Payment Cards](https://www.trendhunter.com/trends/touch-cards.md) - [Fintech Credit Card Platforms](https://www.trendhunter.com/trends/tomocredit.md) - [Credit Card-Backed Crypto Programs](https://www.trendhunter.com/trends/crypto-source.md) - [Gamer-Targeted Credit Cards](https://www.trendhunter.com/trends/the-xbox-mastercard.md) - [Customized Cryptocurrency Cards](https://www.trendhunter.com/trends/cryptocurrency-card.md) - [Accessibile Banking Initiatives](https://www.trendhunter.com/trends/cadence-bank.md) - [Financial Accessibility-Enhancing Cards](https://www.trendhunter.com/trends/icapital-ventures.md)