# Laser Beam Menswear Editorials Dior's Pre-Fall 2019 Men's Capsule is Captured by Steven Meisel By Amy Duong | Published 2019-04-01 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/prefall-2019 References: [highsnobiety](https://www.highsnobiety.com/p/dior-pre-fall-2019-campaign/) & [dior](https://www.dior.com/en_us) [Dior](https://www.trendhunter.com/trends/dior-and-stone-island) introduces its Pre-Fall 2019 menswear collection designed by Kim Jones with a beautifully captured lookbook shot by Steven Meisel. The range spotlights a selection of outerwear goods, suits, trousers, footwear, shirts, accessories, and more. The seasonal pieces made its original debut back in November last year during a Kim Jones presentation, with the show set with [metallic walls](https://www.trendhunter.com/trends/the-future-is-not-set) and colorful laser beams. The editorial follows the same [sci-fi theme](https://www.trendhunter.com/trends/fendi-and-mad-architects) with collaborative efforts by Hajime Sorayama, a Japanese artist. The campaign follows his work and own iteration of the fashion house's logo reimagined to be a metallic version with a hypnotic eye replacing the "O." This is also seen adorning a selection of fashion designs as well, including the turtleneck sweater, saddle bag, and trench coat. Image Credit: Steven Meisel ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 88% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Key Themes Behind This Trend - **Sci-fi Fashion:** The integration of sci-fi elements in fashion editorials presents an opportunity for designers to explore futuristic designs and materials. - **Collaborative Campaigns:** Collaborating with artists like Hajime Sorayama allows fashion brands to create unique and eye-catching campaigns that attract attention. - **Metallic Accents:** Using metallic accents in fashion designs and accessories adds a futuristic and visually appealing element to the collection. ### Where This Applies - **Fashion:** Fashion brands can leverage the sci-fi trend to create innovative designs that appeal to consumers looking for futuristic and unconventional looks. - **Art:** Artists like Hajime Sorayama have the opportunity to expand their reach and showcase their work by collaborating with fashion brands for campaigns. - **Photography:** Photographers like Steven Meisel can experiment with unique concepts and visuals when shooting fashion editorials that incorporate sci-fi elements. ## Related on Trend Hunter - [Exclusive Luxe Technical Fashion](https://www.trendhunter.com/trends/dior-and-stone-island.md) - [Artful Luxe Fashion Collaborations](https://www.trendhunter.com/trends/otani.md) - [Colorful Zodiac Motif Capsules](https://www.trendhunter.com/trends/dior-x-kaws.md) - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Monster-Adorned Capsule Collections](https://www.trendhunter.com/trends/capsule-collections.md) - [Outdoor-Ready Luxurious Fashion Series](https://www.trendhunter.com/trends/fendi-3.md) - [Athlete-Joined High Fashion Capsules](https://www.trendhunter.com/trends/afrofuturism-1.md) - [Contemporary Fall-Centric Menswear](https://www.trendhunter.com/trends/latimmier.md)