# Pre-Diabetes Apps Nudge Helps High Risk People Change Their Eating Habits By Meghan Young | Published 2015-02-04 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/prediabetes-app References: [fastcompany](http://www.fastcompany.com/3041109/body-week/nudge-concept-app-hopes-to-point-pre-diabetics-toward-a-healthier-lifestyle) & [vimeo](http://vimeo.com/116989550) [Nudge](https://www.trendhunter.com/trends/nudge-tags) is a pre-diabetes app that helps high risk individuals lead healthier lifestyles in order to sidestep developing type 2 diabetes. Described as a "personal nutritionist disguised as a shopping assistant," its aim is to change eating habits by suggesting better alternatives to current grocery staples. Essentially, the pre-diabetes app 'nudges' people to make better choices. In addition to helping with grocery shopping, the pre-diabetes app also suggests recipes, since, as Fast Company points out, "one type of phthalate found in food packaging has links to insulin resistance, a precursor to diabetes." Since diabetes is ranked as one of the top four non-communicable diseases by the [World Health Organization](https://www.trendhunter.com/trends/menu-order-ai1), Nudge is a concept that could save lives. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 14% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Pre-diabetes Apps:** The rise of pre-diabetes apps that provide personalized nutrition and lifestyle guidance to high-risk individuals. - **Insight-driven Health Tech:** The growing demand for health tech solutions that use data insights to prevent and manage chronic conditions like diabetes. - **Food and Health Integration:** The trend towards integrating food and nutrition services within the broader healthcare ecosystem to support preventive health measures. ### Sectors Adopting This - **Mhealth:** The mobile health industry is ripe for investment opportunities in pre-diabetes apps and other health tech solutions. - **Food Retail:** Food retailers and supermarkets have an opportunity to collaborate with pre-diabetes apps like Nudge to promote healthier choices in-store. - **Health Insurance:** Health insurance companies can leverage pre-diabetes apps and other digital health solutions to improve health outcomes and reduce healthcare costs. ## Related on Trend Hunter - [Consolidated Diabetes Management Apps](https://www.trendhunter.com/trends/diabetes-management-app.md) - [Glucose-Managing Diabetes Apps](https://www.trendhunter.com/trends/ohsu.md) - [Diabetic Meal Plans](https://www.trendhunter.com/trends/diabetic-meal-plan.md) - [Personalized Nutrition Support](https://www.trendhunter.com/trends/nuty-app.md) - [Sugar Reduction Tools](https://www.trendhunter.com/trends/quitsugar.md) - [Obesity-Tackling Government Apps](https://www.trendhunter.com/trends/government-app.md) - [AI-Driven Metabolic Health Apps](https://www.trendhunter.com/trends/january-ai-app.md) - [Healthier Food Choice-Promoting Apps](https://www.trendhunter.com/trends/healthier-food-choice.md) - [Unhealthy Eating Habit-Changing Apps](https://www.trendhunter.com/trends/chewy-app.md)