# Revived Classic Football Boots Adidas is Re-Releasing David Beckham's Classic Predator Mania Boot By Joey Haar | Published 2017-05-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/predator-mania References: [dezeen](https://www.dezeen.com/2017/05/05/adidas-predator-mania-david-beckham-champagne-iconic-football-boots/) & [adidas](http://www.adidas.co.uk/predator-mania-champagne-firm-ground-boots/S80966.html) At the 2002 World Cup, England's most famous baller, David Beckham, sported a striking pair of boots called Predator Mania. Now, 15 years after those boots took the football world by storm, [Adidas](https://www.trendhunter.com/trends/adidas-predator-1) has once again teamed up with Beckham to re-release the iconic cleats. The new Predator Mania boots look like spitting images of the originals, only with some updated sports technology. They now include Adidas' SprintFrame, a lightweight chassis that gives stability without hindering athletes' mobility. As with the originals, though, the new Manias feature molded plastic turf cleats, cream sides, and a bright red tongue. The Predator Mania has been released in tandem with a few other Adidas running shoes that share the same color scheme, and these are all part of the "champagne pack" that celebrates Beckham's 42nd birthday. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 61% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Classic Sportswear Re-release:** Opportunities for companies to capitalize on nostalgia by reviving classic athletic wear with updated technology. - **Celebrity Athlete Collaborations:** Collaborative endeavors between sports celebrities and apparel companies allows for the release of limited edition items, arousing consumer excitement and demand. - **Gender Neutrality in Sports Apparel:** Creating unisex athletic apparel can attract a wider range of customers, especially as consumer values evolve to appreciate inclusivity and diversity in the marketplace. ### Who This Affects Most - **Athletic Footwear Industry:** Incorporating updated technology into re-released classic athletic shoes can capitalize on nostalgia while providing athletes with the latest innovations in performance footwear. - **Celebrity Collaboration Industry:** Collaborations between celebrities and clothing companies are a means to harness celebrity endorsement for unique product concepts that generate high demand and maintain exclusivity. - **Gender-inclusive Sportswear Industry:** Pivoting to creating and marketing gender-neutral sportswear products can allow companies to resonate with customers of diverse gender-identities while tapping into new target markets. ## Related on Trend Hunter - [Modern Updated Football Boots](https://www.trendhunter.com/trends/predator-24.md) - [Updated Monochromatic Football Boots](https://www.trendhunter.com/trends/adidas-predator-1.md) - [Soft Suede Football Boots](https://www.trendhunter.com/trends/copa-mundial.md) - [Reimagined Lifestyle Sporty Footwear](https://www.trendhunter.com/trends/predator-freestyle.md) - [Retro-Tinged Revived Football Shoes](https://www.trendhunter.com/trends/field-general-sneaker.md) - [Speed-Aiding Advanced Football Boots](https://www.trendhunter.com/trends/f50.md) - [Metallic Tinged Football Shoes](https://www.trendhunter.com/trends/tiempo-sneaker.md) - [Football Capsule Collections](https://www.trendhunter.com/trends/adidas-originals-x-bape.md) - [Retro Football Shoes](https://www.trendhunter.com/trends/total-90-iii-4.md)