# Empowering Lip Crayons Thrive Causemetics Debuts the EmpowerMatte Precision Lipstick Crayon By Kalin Ned | Published 2025-11-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/precision-lipstick-crayon References: [thrivecausemetics](https://thrivecausemetics.com/products/empowermatte-precision-lipstick-crayon?variant=42443779178586)  Thrive Causemetics has expanded its existing EmpowerMatte Precision Lipstick Crayon line with three new colors that are available for a limited time. The shades are named Madeline, Promise, and Carrie. They feature a metallic matte finish and are offered at the same price point as the core collection. [Thrive Causemetics'](https://www.trendhunter.com/trends/lipstick-liner) EmpowerMatte Precision Lipstick Crayon is designed as a multi-purpose tool intended to outline and color the lips simultaneously. It captures attention for delivering intense, long-wearing color for an extended duration. Its formula incorporates shea butter and jojoba oil, which are intended to provide a sensation of moisture and comfort. This effectively counters the dryness often associated with matte lip finishes. Thrive Causemetics' emphasizes its corporate philosophy, which includes creating vegan products and maintaining a [charitable program](https://www.trendhunter.com/trends/thrive-causemetics-and-beauty-2-the-streetz) that contributes a portion of its proceeds to various causes. Image Credit: Thrive Causemetics ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 68% | Activity: 71% | Freshness: 55% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Metallic-matte Lip Products:** The rise of metallic-matte lip products reflects a growing consumer interest in bold and innovative makeup textures that combine the allure of metallic shine with the sophistication of a matte finish. - **Multi-function Beauty Tools:** Consumers are increasingly drawn to multi-function beauty tools that streamline their routine by offering versatile solutions, such as lip crayons that both outline and fill. - **Vegan Beauty Innovations:** There is an increasing trend towards vegan beauty innovations that cater to ethical consumers demanding products free from animal-derived ingredients, positioning brands as socially responsible. ### Who This Affects Most - **Cosmetics:** The cosmetics industry is seeing a surge in demand for products that provide both aesthetic appeal and functional benefits, such as moisturizing properties in traditionally drying products. - **Ethical Beauty:** Ethical beauty is emerging as a significant sector as consumers prioritize brands that align with their values, such as vegan-friendly and charity-driven business models. - **Personal Care:** The personal care industry is shifting towards products with dual-purpose formulas that enhance convenience for consumers seeking efficiency in their beauty routines. ## Related on Trend Hunter - [Staining Lip Liners](https://www.trendhunter.com/trends/maracuja-juicy-lip-stain-liner.md) - [Multipurpose Beauty Crayons](https://www.trendhunter.com/trends/artist-color-crayon.md) - [Pumpkin Spice-Inspired Lip Products](https://www.trendhunter.com/trends/balm-lip-treatment.md) - [Long-Lasting Matte Lip Tints](https://www.trendhunter.com/trends/matte-lip-tint.md) - [Complexion-Improving Under-Eye Liners](https://www.trendhunter.com/trends/eye-brighteners.md) - [Breast Cancer Awareness-Focused Mascaras](https://www.trendhunter.com/trends/thrive-causemetics1.md) - [Liquid Lash Extensions Mascaras](https://www.trendhunter.com/trends/extensions-mascara.md) - [Anniversary-Celebrating Cosmetic Lines](https://www.trendhunter.com/trends/anniversary-vault.md) - [High-Shine Lip Toppers](https://www.trendhunter.com/trends/lip-topper.md)