# Genuine Gemstone Liquor Branding Jewel Lines' 'Precious Vodka' Packaging Incorporates Real Jewels By Gil Cohen | Published 2013-01-31 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/precious-vodka References: [ifitshipitshere.blogspot](http://ifitshipitshere.blogspot.ca/2013/01/precius-vodka-has-real-gem-in-every.html) & [jewellines](http://www.jewellines.com/) The Jewel Lines vodka brand created Precious Vodka, a new way to experience the alcohol and its packaging. When buying a bottle from this line, it is not just [premium vodka](https://www.trendhunter.com/trends/amoon-vodka) that is being paid for, but also the [extremely expensive packaging](https://www.trendhunter.com/trends/505-edition-branson). That is because embedded within every [diamond-shaped vessel](https://www.trendhunter.com/trends/drink-gems), is a real precious gemstone that is incredibly valuable. I hope whoever purchases this vodka has a refrigerated safe because this is not an investment that should be left unprotected. Each gem sits on its own in the lid of the bottle -- the tip of the diamond -- and could be a ruby, sapphire, emerald, topaz or peridot according to the buyer's preference. The Jewel Lines' Precious Vodka collection is for the luxuriously indulgent. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 64% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Why This Trend Is Growing - **Luxury Packaging:** Brands can create premium and expensive packaging that adds value to their product, even if it's more expensive than what's inside. - **Premium Alcohol:** Brands can charge a premium price for their alcohol by offering unique and luxurious experiences to their customers. - **Integrating Real Jewels:** By integrating real gemstones into their products, brands can create a niche market for luxury consumers who are willing to spend more. ### Industries Being Reshaped - **Alcohol:** Alcohol brands can explore integrating unique elements and creating premium experiences to stand out in a crowded market. - **Jewelry:** Jewelry companies can partner with alcohol brands to create unique products that integrate real gemstones into their designs. - **Luxury Goods:** Luxury brands can use the integration of real gemstones into their products, especially in the alcohol industry, as a way to add perceived value to their products, and create a niche market for high-end consumers. ## Related on Trend Hunter - [Jeweler-Created Rum Bottles](https://www.trendhunter.com/trends/havana-club-aejo-7-aos-bottle.md) - [Aurora-Inspired Vodka Bottles](https://www.trendhunter.com/trends/grey-goose-bottle.md) - [Tequila Diamond Brooches](https://www.trendhunter.com/trends/tequila-diamond.md) - [Extravagant Whiskey Bottle Designs](https://www.trendhunter.com/trends/whiskey-bottle-design.md) - [Jewel-Inspired Cocktails](https://www.trendhunter.com/trends/jewel-inspired-cocktails.md) - [Bong-Shaped Vodka Bottles](https://www.trendhunter.com/trends/illadelph-vodka.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Prideful Vodka Bottles](https://www.trendhunter.com/trends/crystal-head.md)