# Prebiotic Fibre Bars Myota's Bars Feed the Gut Microbiome with Natural, Plant-Based Fibers By Laura McQuarrie | Published 2026-06-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/prebiotic-fibre-bars References: [myotahealth](https://myotahealth.com/products/prebiotic-fibre-bars?variant=55743349981570)  [Myota](https://www.trendhunter.com/trends/myota-health) makes vegan-friendly, gluten-free [Prebiotic Fibre Bars](https://www.trendhunter.com/trends/the-gut-health-bar) that are full of good-for-the-gut ingredients that make it easier to meet the recommended daily fibre intake of 30 grams per day. Available in varieties like Apple & Cinnamon and Peanut Butter & Chocolate, a Prebiotic Fibre Bar boasts at least 12 grams of natural, plant-based fiber (like chicory fiber, gluten-free wheat fiber, oat fibre and the Myota Fibre Blend) to provide 40% of the recommended fiber intake without artificial sweeteners or colors. Fibermaxxing is gaining momentum as health-conscious consumers take a more intentional approach to hitting their [daily fiber targets](https://www.trendhunter.com/trends/foundational-daily-fiber), and fiber bars are emerging as the category's answer to the protein bar boom, offering a convenient, snackable format that puts fiber front and center rather than treating it as an afterthought. ## Trend Insights (Trend Hunter) - Score: 7.8/10 - Popularity: 74% | Activity: 76% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Fiber-forward Snacking:** Convenient bars with high natural fiber content are reframing digestive support as an everyday snack occasion, creating space for formulations that rival protein bars in taste, function, and portability. - **Microbiome-centered Nutrition:** Gut health positioning is moving from supplements into mainstream foods, with prebiotic ingredients enabling brands to connect daily routines with measurable wellness benefits. - **Plant-based Functional Treats:** Vegan, gluten-free, and naturally sweetened snack formats are broadening the appeal of functional eating by combining indulgent flavors with clean-label digestive benefits. ### Who This Affects Most - **Functional Foods:** The rise of prebiotic snack bars signals demand for food products that deliver targeted health outcomes while fitting seamlessly into familiar consumption habits. - **Health and Wellness:** Personalized nutrition goals such as daily fiber intake are expanding opportunities for brands that translate clinical recommendations into simple consumer-friendly products. - **Snack Foods:** Traditional snack categories are being reshaped by better-for-you formats that elevate fiber as a primary value proposition rather than a secondary nutritional claim. ## Related on Trend Hunter - [Better-for-You Mini Muffins](https://www.trendhunter.com/trends/snack-buddies.md) - [Grocery Store Blind Boxes](https://www.trendhunter.com/trends/aldi-mystery-boxes.md) - [Nostalgia-Driven Protein Treats](https://www.trendhunter.com/trends/protein-pie.md) - [Cognitive Support Snack Bars](https://www.trendhunter.com/trends/indi-brain-bar.md) - [Snackable Kimchi Pouches](https://www.trendhunter.com/trends/kimchi-pouches.md) - [Fiber-Rich Fruit Bars](https://www.trendhunter.com/trends/fiber-fruit-bars.md) - [Home Shopping Snack Ranges](https://www.trendhunter.com/trends/cloud-nutrition.md) - [Upcycled Fiber Snack Bars](https://www.trendhunter.com/trends/fiber-rich-snack-bar.md) - [Whole-Food Snack Bars](https://www.trendhunter.com/trends/junebar.md)