# Cleansing Prebiotic Beverages Koso Cleanse is a Prebiotic Drink for Gut Health from R's KOSO By Laura McQuarrie | Published 2020-05-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/prebiotic-drink-for-gut-health References: [prnewswire](https://www.prnewswire.com/news-releases/rs-koso-launches-new-japanese-prebiotic-drink-for-gut-health-301061294.html) & [rskoso](http://www.rskoso.com) Koso Cleanse by R's KOSO is a new prebiotic drink for gut health based on a century-old traditional Japanese prebiotic drink. Consumers today will be interested in the beverage's benefits for resetting the digestive system and balancing the microbiome, especially as the product is vegan-friendly and packed with superfoods, vegetables and mushrooms that have undergone a year of fermentation. With a balance of probiotics and prebiotics, the beverage is beneficial for boosting gut health, which has an impact on supporting immune functions. R's KOSO anticipates that its newly launched product will resonate with the health cleanse community, especially since Ryu Okada, founder of R's KOSO, claims that the cleanse helped with recovery from everything from poor sleep and frequent diarrhea to low energy. Image Credit: R's KOSO ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 57% | Activity: 42% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Prebiotic Cleanse:** Opportunity for developing prebiotic beverages to support gut health and immune function. - **Fermented Superfoods:** Emerging trend in utilizing fermented superfoods for enhanced health benefits and digestion. - **Vegan-friendly Supplements:** Growing demand for vegan-friendly products in the health and wellness industry, including prebiotic beverages. ### Sectors Adopting This - **Food and Beverage:** Opportunity for innovation in the development of prebiotic beverage products for gut health and immune support. - **Health and Wellness:** Opportunity for incorporating fermented superfoods and vegan-friendly supplements into health cleanse programs. - **Digestive Health:** Opportunity for disruptive innovation in the digestive health industry, leveraging prebiotic and probiotic formulations in new and unique ways. ## Related on Trend Hunter - [Gut Health Hydration Supplements](https://www.trendhunter.com/trends/preme.md) - [Clear Fermented Drinks](https://www.trendhunter.com/trends/koji-clear.md) - [Prebiotic Ginger Beverages](https://www.trendhunter.com/trends/sparkling-prebiotic-beverages.md) - [Probiotic-Rich Juice Shots](https://www.trendhunter.com/trends/pressed-gut-biome.md) - [Pomegranate-Flavored Probiotic Concentrates](https://www.trendhunter.com/trends/beauty-renewal-gut-elixir.md) - [Gut-Healthy Prebiotic Shakes](https://www.trendhunter.com/trends/gut-healthy-prebiotic-shake.md) - [Protein-Packed Juice Cleanses](https://www.trendhunter.com/trends/nkter-juice-bar-and-koia.md) - [Mineral-Enhanced Prebiotic Sodas](https://www.trendhunter.com/trends/dalstons-prebiotic-soda.md) - [Ready-to-Drink Gut Supplements](https://www.trendhunter.com/trends/gut-goodness.md)