# Organic Pre-Workout Drinks NOOMA's Pre-Workout Energy Has Fruit Juice, Coconut Water & Adaptogens By Laura McQuarrie | Published 2020-05-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pre-workout-drink References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4153-sports-nutrition-innovation) & [drinknooma](https://www.drinknooma.com/products/the-real-ingredient-pre-workout-variety-pack) NOOMA's new [organic pre-workout drinks](https://www.trendhunter.com/trends/new-history) are designed to be consumed 10 to 20 minutes before activity so that they can boost performance with its energizing and hydrating qualities. The Organic Pre-Workout Energy beverages set themselves apart from other caffeine-laced drinks by offering 120 milligrams of caffeine from organic green tea for clean energy, plus organic fruit juice concentrates and flavors, coconut water, Himalayan pink salt, stevia as a natural sweetener and four adaptogens—ashwagandha, cordyceps, ginseng and maca for their [focus-boosting benefits](https://www.trendhunter.com/trends/kewe-energy). Unlike many [pre-workout beverages](https://www.trendhunter.com/trends/energyze-preworkout) that boast intense branding, NOOMA's Organic Pre-Workout Energy packaging adopts a fresh and clean color-coded scheme to differentiate flavors like Dragon Fruit, Orange Ginger and Lemon Lime. Image Credit: NOOMA ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 67% | Activity: 54% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Organic Pre-workout Drinks:** Opportunity for disruptive innovation in the fitness industry by offering clean energy and focus-boosting benefits with organic ingredients. - **Adaptogens in Beverages:** Opportunity for disruptive innovation in the beverage industry by incorporating adaptogens like ashwagandha, cordyceps, ginseng, and maca for their health benefits. - **Clean Energy Alternatives:** Opportunity for disruptive innovation in the energy drink industry by providing organic, fruit juice-based alternatives to traditional caffeine-laced drinks. ### Where This Applies - **Fitness:** Opportunity for disruptive innovation in the fitness industry with organic pre-workout drinks that enhance performance and hydration. - **Beverage:** Opportunity for disruptive innovation in the beverage industry by incorporating adaptogens into drinks for their health-boosting properties. - **Energy Drinks:** Opportunity for disruptive innovation in the energy drink industry by offering clean energy alternatives with organic ingredients and natural sweeteners. ## Related on Trend Hunter - [Pre-Workout Performance Shots](https://www.trendhunter.com/trends/ultimate-athlete.md) - [Pre-Workout Powder Flavor Expansions](https://www.trendhunter.com/trends/preworkout-powder.md) - [Stimulating Pre-Workout Refreshments](https://www.trendhunter.com/trends/preworkout-energy-drink.md) - [Plant-Powered Energy Shots](https://www.trendhunter.com/trends/clean-energy-shot.md) - [Beetroot Pre-Workout Powders](https://www.trendhunter.com/trends/pre-workout-powder.md) - [Performance Pre-Workout Powders](https://www.trendhunter.com/trends/premium-pre-workout.md) - [Nootropic-Powered Gym Supplements](https://www.trendhunter.com/trends/xwerks-ignite.md) - [Pre-Workout Chews](https://www.trendhunter.com/trends/workout-candy.md) - [Liquified Pre-Workout Supplements](https://www.trendhunter.com/trends/hardlabz.md)