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# Brain-Boosting Pre-Rolls
GEN!US Makes Premium Pre-Rolled Joints Featuring "Strains for Brains"

By Laura McQuarrie | Published 2019-08-23 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/pre-rolled-joint
References: [prnewswire](https://www.prnewswire.com/news-releases/genus-launches-ultra-premium-cannabis-strains-for-brains-300905734.html) & [geniusthc](http://www.geniusthc.com)

GEN!US is a newly launched cannabis brand that just launched its debut collection of premium, [pre-rolled joints, pens and cartridges](https://www.trendhunter.com/trends/vape-cartridges) to "aid the thinking process, open neural pathways and break down mental barriers for today's modern cannabis connoisseur." Knowing that people are under constant pressure to get creative when it comes to problem solving and to "think outside of the box," GEN!US combines the expertise of creatives, research teams, microbiologists, chemists, engineers, cannabis veterans and world-class growers to create products with THC and CBD that help to break down mental blocks.

While GEN!US CBD is a non-intoxicating option, some of the other options from the brand include [indica, hybrid and sativa strains](https://www.trendhunter.com/trends/safety-meeting) in varieties like Birthday Cake, Banana Fig or Strawnana.

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 88% | Activity: 94% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Key Themes Behind This Trend

- **Brain-boosting Cannabis Products:** Cannabis brands can produce products that cater to consumers' need for enhancing cognitive function and problem-solving abilities, not just for recreational purposes.
- **Expert-collaborated Cannabis Formulations:** Cannabis companies can leverage the expertise of creatives, researchers, microbiologists, chemists, engineers, veterans, and growers to create innovative and effective cannabis products for various applications.
- **Cannabis for Mental Health and Wellness:** Cannabis can be developed and marketed as a holistic aid for mental wellness, stress relief, and relaxation, reflecting the growing demand for natural and alternative therapies for mental health issues.

### Where This Applies

- **Cannabis:** Cannabis companies can launch a new line of products for mental clarity and cognitive improvement, targeting the health and wellness market.
- **Pharmaceuticals:** Pharmaceutical companies can explore the medical applications of cannabis and collaborate with experts in the industry to create new formulations and treatments for mental health issues.
- **Consumer Goods:** Consumer goods companies can incorporate cannabis into their product lines for stress relief and mental wellness, catering to the needs and preferences of the growing population of health-conscious and eco-conscious consumers.

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