# Playable Pre-Roll Advertisements These Mountain Dew Pre-Roll Ads Feature Interactive Games By Laura McQuarrie | Published 2016-03-14 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/pre-roll-ads References: [creativecriminals](http://creativecriminals.com/banner/mountain-dew/playable-pre-rolls) & [mountaindew](http://www.mountaindew.com/) In order to engage consumers in a place where there's typically little interaction, [Mountain Dew](https://www.trendhunter.com/trends/mountain-dew-borderlands-motel) created a set of [pre-roll ads](https://www.trendhunter.com/trends/discord-video-quests) that engage viewers before they continue on to watch a video. The ads were transformed into side-scrolling 8-bit video games where players were challenged to collect bottles of the soda beverage. In order to interact with the game, players could use [YouTube's](https://www.trendhunter.com/trends/the-hacksmith) annotation buttons. In order to further engage consumers in a particular area, local landmarks were used for in-game environments. While many consumers are quick to click the "skip" button on a YouTube pre-roll ad when it first becomes available, these interactive advertisements from Mountain Dew succeeded at increasing the average viewing times. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 10% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Key Themes Behind This Trend - **Interactive Pre-roll Ads:** Creating interactive pre-roll ads for online videos to engage viewers and increase ad views. - **Gamification in Advertising:** Incorporating gamification into advertisements for increased engagement and customer interest. - **Localized Interactive Advertising:** Using local landmarks and personalized features in ads to further engage viewers and increase regional brand awareness. ### Where This Applies - **Advertising:** Integrating interactive and gamified elements into advertisements for increased customer engagement and brand recall. - **Digital Marketing:** Creating interactive and engaging pre-roll ads for online videos as part of a comprehensive digital marketing plan. - **Gaming:** Exploring ways to incorporate advertising into video games and create innovative and interactive experiences for players. ## Related on Trend Hunter - [Experimental Film Motels](https://www.trendhunter.com/trends/mountain-dew-borderlands-motel.md) - [Mountain Soda Campaigns](https://www.trendhunter.com/trends/the-mountain-dude.md) - [Interactive Ad Tools](https://www.trendhunter.com/trends/playbuild.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [In-Game Advertising Services](https://www.trendhunter.com/trends/stackadapt.md) - [Gamified Scent Marketing Experiences](https://www.trendhunter.com/trends/grab-the-sweet.md) - [Mixed-Reality Burrito Ads](https://www.trendhunter.com/trends/chipotle-1.md) - [Connected Gamer Campaigns](https://www.trendhunter.com/trends/just-another-night-out.md) - [Cheeky Series Star Campaigns](https://www.trendhunter.com/trends/superbowl-ad-with-aubrey-plaza.md)