# Patience-Rewarding Ads Eat's Pre-Roll Ad Challenges YouTube Viewers to Wait By Laura McQuarrie | Published 2014-10-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pre-roll-ad References: [adsoftheworld](http://adsoftheworld.com/media/online/eat_sandwich_shop_chain_dont_skip_breakfast) & [eat](http://eat.co.uk/) When you just want to watch cat videos, or watch your favorite artist's new music video, it can be pretty annoying to have to put up with a pre-roll ad on [YouTube](https://www.trendhunter.com/trends/bingeandeat). However, this ad for the Eat sandwich shop chain has a reward for those who are patient enough to wait a few seconds. The ad urges viewers not to skip breakfast or the ad, and shows a painfully slow clip of a guy about to bit into a [breakfast sandwich](https://www.trendhunter.com/trends/start-the-day-the-totinos-way). If a user is patient enough to wait until the end of the [pre-roll advertisement](https://www.trendhunter.com/trends/believe-campaign), they are rewarded with a coupon that can be put towards one of Eat's breakfast bacon roll sandwiches. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 44% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Patience-rewarding Ads:** Opportunity for brands to create ads that incentivize viewers to watch till the end. - **Interactive Pre-roll Ads:** Opportunity for businesses to engage viewers during pre-roll ads through interactive elements. - **Targeted Pre-roll Advertising:** Opportunity to personalize pre-roll ads based on viewer preferences for higher engagement and conversion. ### Industries Being Reshaped - **Food and Beverage:** Chance for food and beverage brands to use pre-roll ads to promote new products or encourage breakfast consumption. - **Advertising and Marketing:** Opportunity for advertising agencies to create innovative pre-roll ad campaigns that captivate and reward viewers. - **Technology and Media:** Potential for technology companies to develop interactive pre-roll ad solutions for video streaming platforms. ## Related on Trend Hunter - [Curated Meal-Time Videos](https://www.trendhunter.com/trends/bingeandeat.md) - [Interactive Game Advertisements](https://www.trendhunter.com/trends/samsung-ads-gamebreaks.md) - [Paid Online Platform Experiences](https://www.trendhunter.com/trends/youtube-premium-feature.md) - [Humorous Brand Campaigns](https://www.trendhunter.com/trends/ikea-rewards-program.md) - [Time Travel Fast Food Ads](https://www.trendhunter.com/trends/inflationary-mcdonalds-ads.md) - [Add-to-Cart Video Advertisements](https://www.trendhunter.com/trends/shoppable-video-ads.md) - [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md) - [Gen Z Breakfast Campaigns](https://www.trendhunter.com/trends/start-the-day-the-totinos-way.md) - [Feel-Good Craving Campaigns](https://www.trendhunter.com/trends/cravings-im-crushin-it.md)