# Chicken Sharing Contracts McDonald’s Launched the "Pre-Nug Agreement" for Friends & Partners By Laura McQuarrie | Published 2024-04-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pre-nug-agreement References: [famouscampaigns](https://www.famouscampaigns.com/2024/04/mcdonalds-urges-people-to-make-the-ultimate-commitment-by-signing-a-pre-nug-agreement/?utm_source=rss&utm_medium=rss&utm_campaign=mcdonalds-urges-people-to-make-the-ultimate-commitment-by-signing-a-pre-nug-agreement) & [instagram](https://www.instagram.com/p/C5VQVw-I1ng/?utm_source=ig_embed&ig_rid=21f4568d-ce32-4620-bd2d-033f61cfe5a6)  Sharing food is a gesture of love and [McDonald's](https://www.trendhunter.com/trends/hot-offer-for-two) wants people to keep nurturing meaningful connections and nourishing one another with the "Pre-Nug Agreement." The chicken sharing contract invites best friends or partners to make a pact to one another and commit to their shared love of nuggets. [McNuggets](https://www.trendhunter.com/trends/chicken-mcnuggets-of-love) lovers who sign the Pre-Nug Agreement via a custom filter on Instagram gain access to prizes. This contract devised by [McDonald’s](https://www.trendhunter.com/trends/spicy-chicken-mcnugget) and Leo Burnett inspired a reality TV-style film directed by Tom Speers, and a stunt involving "leaked images" from influencer Millie Court leading her followers to believe she possessed a pre-nuptial agreement and the intent to marry fellow ex-Love Islander and boyfriend Liam Reardon. In reality, Court signed a Pre-Nug Agreement with her best friend Chloe Burrows. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 54% | Activity: 66% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Chicken Sharing Contracts:** Unlocking new levels of brand engagement through creative food-sharing experiences. - **Custom Filters on Instagram:** Enhancing user interaction and incentivizing participation with interactive digital tools. - **Reality Tv-style Marketing:** Leveraging dramatic storytelling and celebrity personas for viral brand promotion. ### Who This Affects Most - **Fast Food:** Exploring unconventional marketing strategies to boost customer loyalty and brand awareness. - **Social Media Marketing:** Transforming social platforms into engaging spaces for unique brand collaborations and activations. - **Entertainment and Media:** Blurring the lines between advertising and entertainment to create memorable and shareable content. ## Related on Trend Hunter - [Couple-Focused Chicken Meals](https://www.trendhunter.com/trends/hot-offer-for-two.md) - [Individual Nugget QSR Campaigns](https://www.trendhunter.com/trends/chicken-mcnuggets-of-love.md) - [Fried Chicken Sharing Platters](https://www.trendhunter.com/trends/chicken-deluxe-share-pack.md) - [Shareable Value Meals](https://www.trendhunter.com/trends/bestie-bundle.md) - [Chicken Wing QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-australia-1.md) - [Bite-Sized Chicken Sweepstakes](https://www.trendhunter.com/trends/gold-chicken-mcnuggets.md) - [Fast-Food Caviar Kits](https://www.trendhunter.com/trends/mcnugget-caviar-kit.md) - [Collaborative Plant-Based Nuggets](https://www.trendhunter.com/trends/mcplant-nuggets.md) - [Fast Food Personality Quizzes](https://www.trendhunter.com/trends/mcnuggets-personality-quiz.md)