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# Fruity Mixed Margaritas
Sauza's Pre-Mixed Margaritas Save You from Doing Any Stirring

By Laura McQuarrie | Published 2014-07-24 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/pre-mixed-margarita
References: [chilledmagazine](http://chilledmagazine.com/Featured_Brands-detail/sauza-tequila-revolutionizes-the-margarita-with-the-introduction-of-sauza-sparkling-margarita/) & [us.sauzatequila](http://us.sauzatequila.com/tequilas/watermelon)

Sauza Tequila's line of [pre-mixed margarita drinks](https://www.trendhunter.com/trends/sunny-margarita) come in [four sparkling fruit flavors](https://www.trendhunter.com/trends/pimentae-grapefruit-margarita), meaning that you hardly have to lift a finger to enjoy a cocktail drink that typically requires multiple ingredients to put together.

The margaritas come in flavors like Original Lime, Wild Berry, Mango Peach and Watermelon, which is a good mix of both sweet and tart to suit everyone's taste. These fruity flavors are combined with [Triple Sec, Sauza's Silver Tequila](https://www.trendhunter.com/trends/cointreau-cocktail-twists-margaritas) and bubbles for effervescence. The summery drinks have vibrant, colorful tints that present beautifully as hostess gifts and party favors. Packaged in elongated bottles, the drinks look a lot like wine, but are a surprisingly light alternative that will definitely catch the eyes of women as something new and refreshing to indulge in on a summer evening.

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 12% | Activity: 25% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What's Driving This Trend

- **Pre-mixed Cocktails:** The rise of pre-mixed cocktails presents opportunities for companies to create convenient, ready-to-drink options for consumers.
- **Fruit-infused Beverages:** The popularity of fruity mixed margaritas highlights the demand for fruit-infused beverages, opening doors for innovative flavor combinations in the beverage industry.
- **Sparkling Alcoholic Drinks:** The trend of sparkling margaritas showcases the potential for creative and effervescent alcoholic beverages that provide a refreshing twist on traditional cocktails.

### Who This Affects Most

- **Alcohol Beverage:** The pre-mixed margarita trend presents opportunities for alcohol beverage companies to capture the convenience-focused market and tap into new consumer preferences.
- **Ready-to-drink:** The emergence of pre-mixed margaritas reflects the growing demand for ready-to-drink options, offering potential for innovation in the ready-to-drink industry.
- **Flavored Beverages:** The fruity mixed margaritas trend highlights the potential for flavored beverages, inspiring companies to create unique and refreshing drink options with innovative flavor profiles.

## Related on Trend Hunter

- [Refreshing Pre-Made Tequila Drinks](https://www.trendhunter.com/trends/classic-lime-margaritas.md)
- [Flavorful Ready-to-Drink Margaritas](https://www.trendhunter.com/trends/readytodrink-margaritas.md)
- [Premium Canned Margaritas](https://www.trendhunter.com/trends/casamigos-margaritas.md)
- [Fruity Canned Tequila Cocktails](https://www.trendhunter.com/trends/stone-buenafiesta-margaritas.md)
- [Low-Calorie Canned Margaritas](https://www.trendhunter.com/trends/soula.md)
- [Canned Heritage Cocktails](https://www.trendhunter.com/trends/sauza-agave-cocktails.md)
- [Fruit-Flavored Bottled Margaritas](https://www.trendhunter.com/trends/fruitflavored-botttled-margaritas.md)
- [Dynamic RTD Margaritas](https://www.trendhunter.com/trends/agave-boom-margaritas.md)
- [Bar-Quality Canned Margaritas](https://www.trendhunter.com/trends/sierra-tequila-margaritas.md)
